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This study aims to explore sustainable digital marketing approaches for enhancing the branding of Micro, Small, and Medium Enterprises (MSMEs) products. The research model adopts a qualitative methodology to delve into the intricacies of digital marketing strategies utilized by MSMEs. Sampling techniques involve purpos...
Abstract Digital marketing has revolutionized the way businesses interact with customers in the modern economy. With the rapid growth of internet penetration, mobile technology, and social media platforms, organizations are increasingly shifting from traditional marketing methods to digital channels. This research pape...
Technological developments are currently growing rapidly. The rapid development of technology affects the progress of a business marketing process. One of the technological developments in the marketing process is digital marketing. Digital marketing is an attempt to promote a product using internet media with the aim...
languages and literaturesocial sciencespsychology and cognitive scienceshumanities and the arts
This study examines the relationship between Digital Capabilities and Firm Performance in banking, analyzing the mediating effects of Marketing Services and moderating effects of Digital Transformation Knowledge and Innovation Investment. Understanding these elements' interaction in banks undergoing digital transformat...
This comprehensive article on digital marketing in veterinary medicine guides practice members through the process of developing an effective online presence. Focusing on strategic planning, it explores the importance of understanding the purpose and target audience when implementing a multimodal digital marketing stra...
Nurhuda Annaastasia · Desi Sriwulan · Wa Jali · Abdul Sarifin
The development of technology affects people's lifestyles, especially in meeting their daily needs. This is what underlies business actors starting to look at digital marketing marketing. This study aims to determine the marketing strategy of processed fishery products using digital marketing during the Covid-19 pandem...
agriculture, forestry, and fisheriesagricultural and veterinary sciences
Law firms are importing ‘digital marketing’ into their practices. ‘Digital marketing’ is using the internet and online technologies, such as computers, mobile phones, websites, social media and data tools to achieve marketing objectives. These objectives are usually to acquire customers, build customer preferences and...
Law in general. Comparative and uniform law. Jurisprudenceeconomics and businesssocial sciencesdigital marketing
This master’s thesis is about digital marketing strategy and it was carried out for a company that operates in the electric vehicle charging market. The commissioning company of the master’s thesis is A&L Lause, which has started to sell charging devices for electric vehicles in an online store named Kotilaturi.fi. The...
strategy worksocial mediaeconomics and businesssocial sciences
Shamsiyev, Akobir Akbarovich · Karshiboyeva, Nilufar Olim kizi
Abstract. In modern conditions, there is a process of active digitalization of various sectors of the economy. It also covers the sphere of agricultural marketing. Digital marketing of agriculture is becoming a source of expansion of the industry business. Solving the problems and successes of agricultural marketing an...
The framework for research in digital marketing described in this paper shows the methods used in the process, as well as its efficacy and the effects of various technical tools and social media platforms. We arranged the research techniques for the elements using the framework, and we reviewed the research literature...
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