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Micro, small, and medium enterprises in Magelang Regency face challenges in maintaining competitiveness due to limited access to quality raw materials, capital, and effective marketing strategies. Digital tools, such as social media and digital payments, have transformed consumer behavior, offering opportunities for bu...
In the covid-19 global pandemic era, many countries apply restriction for many offline activities in order to prevent virus spread. This affected many business and force them to go online. Every business have to adapt and adopt technology within this pandemic situation. One of the business whose product demand are incr...
Digital transformationIndonesiaDigital marketingMarketing communication
The rapid growth of digital technologies has revolutionized the way organizations operate and interact with their customers. Social media, e-commerce, and the digital transformation are emerging as critical elements that are reshaping the marketing landscape and empowering businesses to enhance customer journeys and co...
In the digital scenario to develop, small businesses discover new ways to include digital marketing strategies to improve their involvement, development and brand visibility. This study examines the importance of digital marketing in brand growth for small businesses by working with marketing and search engine optimiza...
economics and businesssocial sciencesDigital Marketing, Digital Platforms, Resource Management
The development of information technology has driven significant changes in marketing strategies, including in the micro-business sector. Digital marketing has become a widely used alternative because it is considered capable of expanding market reach and increasing business competitiveness. This study aims to analyze...
This community service activity aims to strengthen the marketing strategy for traditional batik in Kampung Batik Giriloyo, Yogyakarta, through community-based digital empowerment. The main obstacle overcome was the low utilisation of digital media by batik artisans. The initiative employs a participatory approach invol...
Community Empowermenteconomics and businesssocial sciencesDigital Marketing
This study aims to analyze the marketing strategies and customer acquisition efforts of PT Wangsa Jatra Lestari in the manufacturing and printing services sector. The research employs a qualitative approach, including in-depth interviews with key stakeholders and secondary data analysis. The findings reveal that PT Wan...
industrial biotechnologyengineering and technology
The digital transformation of society necessitates the modernization of the public administration and management system. The use of digital marketing tools to increase the efficiency of digital communications, transparency of management and interaction between authorities and citizens is of particular relevance. The pu...
KARINE MEDEIROS ANUNCIATO · JAQUELINE DE PAULA BORECK
Com o avanço da tecnologia e a ampla conectividade digital, o marketing tradicional deu espaço a estratégias mais dinâmicas e interativas. Este estudo teve como objetivo identificar e analisar os tipos de marketing digital utilizados por um supermercado em Tangará da Serra/MT, avaliando sua relevância no contexto local...
Learning outcomes After reading and discussing the case, the participant would be able to: comprehend business expansion strategies and challenges of an entrepreneur dealing with handicraft and artefacts, digital marketing, entrepreneurship and marketing strategy; understand how a comprehensive digital marketing plan f...
economics and businesssocial sciences11. Sustainability8. Economic growth
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