Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets
de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu
investigación y descarga los que son de acceso libre.
With the rapid development of technologies, artificial intelligence is becoming a key tool for improving the effectiveness of companies' marketing activities in general and marketing strategies in particular in the European Union. This transformation is supported by the EU Digital Transformation Strategy 2030, which ai...
Aditi R. Khandelwal · Ratisha Yadav · Ankita Chaturvedi · A. V. Senthil Kumar
This study examines the impact of Artificial Intelligence (AI) and Digital Marketing on Consumer Purchase Intention. Through a sample of 400 respondents from North-West India, comprising both males and females across different age groups, data was collected via an online survey questionnaire. Statistical analyses, incl...
Lina Karlina · Ade Irma Susanty · Taufan Umbara · Rizza Indah Mega Mandasari · y 2 más
Digital transformation is forcing global MSMEs to adopt technology, especially digital marketing. However, not all MSMEs are taking full advantage of it. In Indonesia, limited resources and low marketing skills challenge the growth of MSMEs. Digital marketing and market capability proved to influence performance, while...
2. Zero hungereconomics and businesssocial sciences
null Royda Sagala · null Danyel Julfan Sinaga · null Rofan Aceh · null Dandy Tambunan
Digital transformation has significantly changed the marketing landscape, creating a need for strategies that integrate advanced technology with humanistic approaches and digital ethics. This study examines the integration of Marketing 5.0 strategies with digital ethical principles to enhance customer loyalty in today’...
This study examines the marketing transformation of coffee shop MSMEs through the integration of branding and digital marketing strategies in facing the challenges of the digital era. The objective of the study is to understand how MSMEs adopt and manage these strategies to improve their competitiveness and business su...
Digital marketing offers numerous opportunities for improving the operations of micro and small enterprises, enabling them to increase visibility and competitiveness in the market. This thesis explores the key characteristics of digital marketing, compares it with traditional marketing, examines its application in busi...
Društvene znanostidigitalni marketingEconomicssocial sciences
Іryna Krasnova · Evgeniy Danyliuk · Artur Stryzhak
In the face of dynamic changes and uncertainties such as pandemics, crises, and war, the banking business is focusing on maximizing its transition to online services. This requires a constant search for innovative banking service channels that reduce irrational operating costs, while ensuring that each client can recei...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
ABSTRACT Digital marketing changes the way companies sell their products. Managers of B2B companies are looking for answers how to deploy digital marketing strategies to boost their sales success. There is scarce research on most suitable online promotional techniques with regard to the B2B segment therefore this thesi...
online marketingeconomics and businesssocial sciencesB2B
This study is in the context of digital marketing. It aims to study several marketing strategies of KFC: advertising marketing, brand marketing, word-of-mouth marketing, price strategy, and localization strategy. The study found that through multi-channel marketing, KFC consolidated its brand foundation to attract cons...
null Kariyamin · null Rahmat Ardila Dwi Yulianto · null Muhammad Kunta Biddinika · null Anthon Yudhana
In the ever-evolving digital era, digital marketing practices have become an important component for businesses and organizations in various sectors. However, it is important for us to consider the impact generated by these digital marketing practices. It is important for us to ensure that these practices are not only...
Resultados provistos por
OpenAIRE,
la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja
ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
Cómo usar el buscador en tu investigación
1
Encuentra antecedentes
Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.
2
Construye tu marco teórico
Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.
3
Cita con fuentes verificables
Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.
Encontraste los antecedentes. ¿Y ahora?
Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de
literatura en un proyecto sólido: delimitación del tema, metodología, redacción y
revisión antiplagio con informe de Turnitin.
Asesores en línea ahoraEstamos fuera del horario de atención
Déjanos tus datos y nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Horario: Lun a Vie 8 AM a 5:30 PM · Sáb 7 AM a 11 AM
¡Listo! En unos segundos te llama un asesor al número que nos dejaste.
¡Gracias! Recibimos tu número. Nuestros asesores están ocupados en este momento: te llamamos en cuanto se libere uno.
¡Gracias! Recibimos tu número. Nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Usamos cookies para asegurar que te damos la mejor experiencia en nuestra web.
Si continúas usando este sitio, asumiremos que estás de acuerdo con ello.
