Buscador de Tesis y publicaciones académicas

Strengthening MSMEs' Online Branding Through Social Media Marketing Training Programs

null Haudi · Khusnul Khotimah · Yanti Budiasih · null Sunardi · y 4 más

Digital transformation has driven significant changes in the marketing strategies of Micro, Small, and Medium Enterprises (MSMEs), particularly through the use of social media as a means of strengthening online branding. However, many MSMEs still face obstacles in the form of limited conceptual understanding of digital...

Artificial Intelligence in Marketing (Aim): Empirical Evidence from Digital Marketing Professionals

Ephrem Habtemichael Redda

Chapter 29: Key Performance Indicators for AI Marketing

Autoría no especificada

Optimizing E-Commerce Websites by Using Digital Marketing Strategies for New Clothing Brand

Yuvraj Singh

The goal of this paper is to offer a thorough manual for improving e-commerce sites for emerging clothing firms via tactical digital marketing campaigns. This paper explores the many aspects of digital marketing, including search engine optimisation (SEO), social media marketing, content marketing, email marketing, and...

Dijital Ortamda Pazarlama Faaliyetlerinin Düzeylerinin Belirlenmesi_x000D_

ÖZBEK, AHMET

Nowadays, where internet technologies are used extensively, still there are too many companies not to be_x000D_ involved in digital marketing. But digital marketing is evolving and diversifying day by day. Thus, there_x000D_ are differences between digital marketing activities of companies. In this respect, this resear...

Digital marketing strategy proposal for Yoga Brno Studio

Kovchak, Karyna

Kovchak, K. Digital marketing strategy proposal for Yoga Brno Studio. Bachelor thesis. Brno: Mendel University in Brno, 2021. The main objective of this bachelor thesis is to develop and propose digital marketing strategy for Yoga Brno Studio to raise studio awareness and attract new customers. The work provides specif...

Designing an Online Marketing Model for International Maritime Logistics Services with a Focus on the B2B (Business-to-Business) Approach: Identifying Barriers to Digital Adoption and Developing Strategies to Overcome Challenges in the Maritime Transport Industry

Kamran Hosseinzadeh Bakhtouri · Mehdi Bagheri · Soheila Jokar

This study aims to design an online marketing model for international maritime logistics services based on a business-to-business (B2B) approach, focusing on identifying digital adoption barriers and proposing strategic solutions to enhance marketing performance. The study employed a descriptive–analytical mixed-method...

Examining differences in exposure to digital marketing of unhealthy foods reported by Canadian children and adolescents in two policy environments

Vergeer, Laura · Soto, Carolina · Bagnato, Mariangela · Pauzé, Elise · y 5 más

Abstract Background There has been relatively little research on youth’s exposure to food marketing on digital media, which is important as new digital platforms emerge and youth spend more time online. Evidence evaluating different policy approaches to restricting digital food marketing to children is also limited. Th...

Exploring Innovative Pathways in Digital Marketing Models in the Era of Artificial Intelligence

Yiran Chen

Digital marketing's dependency on technology has grown exponentially, with AI leading the charge in innovation and shaping new paradigms. As AI becomes more integrated into marketing strategies, it has fundamentally changed the dynamics of business-to-consumer relationships. The emergence of digital marketing has drama...

DIGITAL MARKETING COMMUNICATION STRATEGY OF RINJANI TREKKING TOUR PACKAGES AT MUJI TREKKER TOUR & TRAVEL

null Ida Ayu Yadnya Sari Dewi Utami Pidada

A tour package is a travel product sold by a travel agency company or a transport company that works with it where the price of the tour package includes travel costs, hotels or other facilities. Muji Trekker Tour & Travel is a travel agency that packages various kinds of tour packages that are marketed to the intended...