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Abstract: Digital marketing became an effective way to create a relationship with the consumers having its depth and relevance widely used in day-to-day lifestyle. The work associated with this paper is carried out in the marketing department of STYLETRENDZ. It will help to get an idea about digital marketing and how t...
medical and health sciencesengineering and technologyother medical science12. Responsible consumption
The digitalization of the healthcare sector highlights the necessity for modern medical institutions to integrate digital technologies into all aspects of their operations, including marketing. Digital marketing technologies in the medical services market encompass a range of advanced online tools, digital platforms, a...
Women entrepreneurs are the business owners participated in economic activity to empower themselves economically and enhance their status in the society. The purpose of this research study is to investigate how women entrepreneurs are utilizing digital technologies for business marketing and what do they perceive about...
This article takes a quasi-historical perspective on digital and social media marketing. It traces digital marketing from its roots in direct and interactive marketing to the present day. The artic...
This research aims to improve effective digital marketing strategies. In addition, digital marketing provides the necessary training and guidance, so that digital marketing can improve MSME products. This research uses a community service method with assistance and training that ends with an evaluation of effectiveness...
This study aims to examine the effect of digital marketing on consumer purchase decisions, with relationship marketing as a mediating variable. A quantitative approach was applied using PLS-SEM analysis, based on data from 100 consumers of poultry-based MSMEs in West Java. The results indicate that digital marketing si...
Haya Nur Safa’atin · Muhimudin Muhimudin · M.Ihyaul Abidin
Digital marketing has developed into an effective strategy for micro, small and medium enterprises (MSMEs) to expand market reach and increase sales. The purpose of this writing is to discuss the application of digital marketing as a marketing strategy for MSMEs with a focus on the use of social media, search engines a...
The rapid growth of digital technologies has significantly transformed the marketing practices of the insurance industry in India. Life insurance companies are increasingly adopting digital marketing strategies to enhance customer engagement, improve brand visibility, and drive policy sales. This research paper aims to...
In this article, modern concepts of digital marketing Marketing 4.0. and Marketing 5.0. studied within. It is recommended to use "Kotter's 8 Stages of Change", "McKinsey 7-S Framework" or Prosci ADKAR transformation models to identify digital marketing transformation opportunities. Digital marketing transformation fact...
This study aims to analyze the role of innovation in mediating digital marketing capability to increase the marketing performance of SMEs. Many studies have found that SME digital marketing capabilty can increase marketing performance. Does this effect also apply if the relationship between these two variables is media...
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