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null Nadiya Nur Arafah · null Shevia · null Mutiara Kamila · null Chyntia Huang · y 1 más
Small and medium enterprises (SMEs) play a crucial role in maintaining the stability and balance of the national economy, therefore each SME is entitled to special rights and powers in conducting their business. One of those powers requires that every SME is able to adapt and follow the tren of economic movement that t...
The article examines the specifics of applying digital marketing in the pharmaceutical industry, which faces high competition, modern concept of sustainable development, strict regulation, and changing consumer behavior during wartime. Modern tools and channels of digital communication are analyzed - social networks, s...
Digital literacy refers to a person's ability to use, understand, and participate in the digital environment effectively. The development of information technology has changed the scope of the marketing world in recent years. Marketing communication methods that were previously traditional and conventional have now bee...
The purpose of this research is to investigate how women entrepreneurs are utilising digital marketing media for business marketing and what their perceptions are about digitalisation and the adoption of digital marketing. The aim is to identify the most influential determinants of digital marketing adoption amongst wo...
5. Gender equalityeconomics and businesssocial sciences8. Economic growth
This article expounds the concept and present situation of short video advertising marketing, analyzes the advantages of short video advertising marketing in the emerging media era, and then explores the marketing strategy of native advertising content under the short video media communication in the digital era.
Wiji Nurastuti · Ahmad Sumiyanto · Netci Hesvindrati
This study aims to analyze the readiness of Micro, Small, and Medium Enterprises (MSME) in Trenggalek to adopt digital marketing strategies as part of their digital transformation. A quantitative approach was used, with data collected through questionnaires distributed to 44 respondents. The analyzed indicators include...
Nanda Jarti · Weni Lestari Putri · Chinta Yolanda Sari
This community service activity aims to increase the capacity of Micro, Small, and Medium Enterprises (MSMEs) in the Bundo Kandung Community, Tiban Lama, in utilizing digital marketing as a strategy to increase sales and competitiveness in the digital era. Problems faced by MSMEs in this community include low understan...
This study analyzes the role of digital transformation, human resource (HR) management, and marketing strategies in driving Indonesia’s economic growth in the digital industrial era using a bibliometric approach. Adopting the PRISMA method, 198 indexed articles (2016–2025) were systematically selected. Data were analyz...
Objective. The purpose of this research was to demonstrate the existence of a correlation between digital marketing focused on the most popular digital platforms and the positioning of a particular educational institution. Methods. The study was of applied type, correlational and cross-sectional. A survey was applied t...
The research was conducted to analyze the influence of digital marketing strategies, brand image, and influencers on purchasing decisions for Netflix products. The study was analyzed using the questionnaire spread method to find out the significant outcomes of Netflix usage decisions as well as the impact of brand imag...
media and communicationssocial sciencesDigital MarketingInfluencer Marketing
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