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In today's digital economy, digital marketing has become a crucial means for businesses to drive growth and enhance brand exposure. However, with increasing competition, predicting and optimizing advertising effectiveness has become a pivotal component in formulating digital marketing strategies. In order to better und...
Background and Objective: By using digital health marketing as a means of connecting donors and beneficiaries, non-profit organizations can drive their marketing activities to reach more donors and donors and fulfill the benevolent intentions of donors to help people in need. Therefore, the main objective of this study...
During the development of the Marketing 5.0 complex, it is important to consider the fea-tures and specifics of the modern development of innovative marketing, marketing activities, marketing of innovations, which is especially important for the system of promotion of products, goods and services on the Internet. The a...
The objective of this thesis was to identify and develop effective marketing strategies to increase customer flow in Sherpa Food N’ Bar in Helsinki, Fin-land. The study was conducted using qualitative data, collected through a customer survey and a semi-structured interview with the owner of the restaurant. The study a...
This article examines the challenges and prospects of integrating digital technologies into marketing processes, a critical topic given the increasing competitiveness of the global market. The study underscores the importance of developing effective strategies for adopting digital tools in marketing to retain existing...
The establishment of Senior High Schools (SMA) plays an important role in creating a quality education system and honing students' creativity. In addition, high schools also serve as a place for students to develop social skills, critical thinking, and prepare themselves to face challenges at the next level of educatio...
O marketing digital é um termo abrangente para todas as atividades de marketing que são realizadas online. As empresas usam canais digitais como a pesquisa do Google, mídias sociais, e-mail e seus próprios sites para se conectar com seus clientes atuais e potenciais. As pessoas agora passam o dobro do tempo online do q...
MarketingFOS: Economics and businessInternetMídias Sociais
Abstract This paper analyzes key digital marketing instruments and strategies specifically tailored for the legal sector. It examines the nuances of promoting legal services within a saturated market, emphasizing the roles of Search Engine Optimization (SEO), Local SEO, and Search Engine Reputation Management (SERM). B...
MarketingFOS: Economics and businesssocial scienceslaw
A influência do marketing é inegável para o sucesso de qualquer organização. Nas startups assume uma relevância ainda maior sendo que, pela sua natureza, são mais vulneráveis. Considerando ainda a conjuntura atual (pós-pandemia Covid-19), a tecnologia alcançou um crescimento exponencial e, por consequência, também o ma...
MarketingImpactoeconomics and businesssocial sciences
Mohammed Ahmed Al-Hamamy · Bashar Thaker Al-Qotaje · Manal Alsammak
Type of the article: Research ArticleAbstractCloud-based knowledge management platforms provide real-time, collaborative digital environments for storing and distributing organizational intelligence.. This study aims to examine the impact of cloud-based knowledge management platforms and innovation on digital marketing...
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