The Dynamics of SME Digital Marketing in the Digital Business Ecosystem
Fadillah Fadillah · Fismayatni Cholifah · Azzahra Putri · Yulia Fitriani · y 2 más
The rapid advancement of digital technology has transformed business practices globally, impacting not only large corporations but also Micro, Small, and Medium Enterprises (MSMEs). In the digital era, MSMEs are required to adopt innovative strategies, particularly in marketing, to remain competitive and sustainable. D...
- Yayasan Dharma Indonesia Tercinta (Dinasti)
- DOI: 10.38035/gijea.v3i1.384