Buscador de Tesis y publicaciones académicas

The Globalization Driven by Digital Platform Marketing of the Online Retail Industry

Jiazheng Wen

The concept of digital marketing firstly occurred in the market from1980s when computer and internet technologies were in the beginning phase of development. The initial understanding of digital marketing was using digital tools to process advertising strategies. The era of digital marketing began with an email sent by...

From Crafting Moments to Marketing: The Conceptualization and Conceptual Framework of Moment Marketing

Kush Mehta · Varsha Jain

Comilla University Department of MARKETING An Assignment on "Platform and Types of Content Marketing" Course Title: Digital Marketing Course Code: MKT-511 Submitted To

Md Abdullah Al Jamil · Md. Nazmul Hoque

Customer Satisfaction Factors: Examining the Impact of Digital Marketing and Destination Image on Crown Holidays

Stephanie Prasetyo · null Sri Rezeki

Travel is currently a trend that is favored by young people. Gen Z who wants healing without the hassle of searching about the intended location only needs to make a reservation at an agency that provides tour & travel services, this service is also usually cheaper than traveling alone to the intended destination. Crow...

The Influence of Digital Marketing on the Development of MSMEs in Manado City Sulawesi Utara

null Hendrawati Hamid · null Chandra Putra Kusniadi

The purpose of this study is to examine how digital marketing has impacted the growth of different MSMEs in Manado City. Digital marketing offers convenience to customers while solving marketing issues and making the process more effective and efficient. MSME development is a collection of initiatives aimed at bolsteri...

The role of sustainable performance in mediating the effects of digital marketing tactics on market volatility: Evidence from Jordan

Sulaiman Althuwaini · Mohammed Aljabari · Asma Bouguerra · Mahmoud Allahham · y 2 más

The objective of this study is to examine the mediating effect of sustainable performance in the relationship between digital marketing tactics and market volatility at an effective level in the Jordanian market. This research uses the Triple Bottom Line (TBL) Theory and the Resource-Based View (RBV) theories to examin...

A marketing communication plan for company X in China

Zhao, Shiqi

The main purpose of this thesis project is to assist company X in designing a marketing communication plan with the aim of explicating how to best market intimate care products to women in China. Thus, a further pur-pose is to design the implementation of an effective marketing communication plan to achieve this goal....

Integrated innovative marketing strategy growth-hacking in an industrial enterprise

Andriі Yakivchenko

This article explores the Growth Hacking concept as an innovative marketing strategy for industrial enterprises, highlighting its role in digital transformation, automation of marketing processes, and behavioral mechanisms in shaping competitive advantages. Special attention is given to integrating Growth Hacking into...

The Impact of Digital Marketing on Consumer Buying Behavior: A Study of Online vs. Offline Shoppers

Neeraj Joshi

Abstract- This Research paper explores the extent to which digital marketing efforts influence consumer buying decisions, particularly comparing online and offline shoppers. The study focuses on two main objectives : 1 ) Influence of digital marketing on consumer buying behaviour 2) To compare the purchasing patterns o...

PELATIHAN DIGITAL MARKETING UNTUK UMKM: STRATEGI PEMASARAN TANAMAN PORANG MELALUI CHANNEL YANG OPTIMAL PADA PLATFORM YOUTUBE

Maemunah Nurmaya Sari · Andri Waskito · Diah Pramestari

Kegiatan pengabdian kepada masyarakat ini mengusung tema pelatihan Digital Marketing untuk UMKM yang bertujuan untuk dapat meningkatkan pengetahuan dan keterampilan masyarakat khususnya UMKM Petani Porang. Kegiatan ini diharapkan dapat meningkatkan para UMKM yang bergerak di usaha pertanian Porang terutama dalam ketera...