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The descriptive analysis of the dataset shows that the average size of businesses surveyed was small, with most being micro or small enterprises (Mean = 1.50, SD = 0.74). The mean value (2.01) for collaboration with external marketing service providers indicates that many businesses occasionally collaborate with such a...
null Gideon Setyo Budiwidjaksono · null Andini Novianti · null Alaufi Khairunisya · null Muara Ati Asri Ariasta · y 2 más
UMKM Al-Qolam Fish Farm is one of the businesses located in Tanjungsari Village, Sukorejo District, Blitar City. This UMKM is engaged in catfish cultivation. The lack of knowledge and information about digital marketing has resulted in the marketing of UMKM Al-Qolam Fish Farm products being limited to conventional medi...
Muhammad Kurniawan · Khavid Normasyhuri · Eva Pujianti
Purpose: This study aims to determine transformation of development through digital marketing in maintaining coffee production in West Lampung in the midst of the COVID-19 pandemic in the Islamic economic paradigm.Design/Method/Approach: The research uses qualitative methods with an approach post positivism philosophy....
economics and businesssocial sciences3. Good health
Detya Wiryany · Maudy Rizkiana Poedjadi · Ita Rahmawati
This research aims to provide knowledge related to post-covid 19 digital marketing strategies to increase the number of students at private universities in Indonesia. This study uses a qualitative method with a case study approach in data collection. Observing, interviewing, and sorting the required data as well as con...
This study aims to comprehensively analyze the influence of consumer preferences, digital marketing, and lifestyle on purchasing decisions. The research employs a quantitative approach using multiple linear regression analysis to determine the relationships among these variables. Data was meticulously collected through...
Currently, health products, especially hormone therapy products designed to enhance male sexual performance, are attracting growing attention as solutions to various health concerns. However, the development of these products is challenged by the lack of detailed consumer demographic data in this niche market. The obje...
This research aims to explore how Digital Marketing and Online Consumer Reviews influence Purchasing Decisions, with Consumer Trust acting as a mediator in the online smartphone market in Indonesia. By surveying 326 respondents from the Jabodebatek area and applying the Structural Equation Modeling (SEM) approach, the...
Social Media (SM) have not only become an important part of daily life for individuals, governments and organisations but have also transformed the way people work, learn, consume and socially interact. There are many SM uses, posting frequencies and content preferences. User participation also varies from passive to m...
Viestinnän johtaminenbränditmedia and communicationsmarkkinointi
Purpose: The goal of this study is to determine how digital marketing affected student enrollment at maritime educational institutions in the year COVID 19. Design/Methodology/approach: Students at Chennai's marine educational institutions made up the target demographic. Data gathered from 96 students using an electron...
Student Satisfaction4. Educationeconomics and businesssocial sciences
Mr. PRAVEEN KUMAR.T.M, Ms. KAVYA. D.C. and Ms. Shwetha .K.N
ABSTRACT Artificial Intelligence (AI) has transformed how businesses interact with customer, especially in the digital marketing Iandscape. This paper explores the role of AI in personalizing marketing strategies, enhancing customer engagement, and improving return on investment (ROI). The study reviews current AI tool...
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