Buscador de Tesis y publicaciones académicas

Conjunto de datos 2024 Acceso abierto

Digital Marketing for Sustainable Development: Boosting Sambel Pecel Mbok Be Khas Madiun’s Purchase Intention

Rizqiyah, Riza

Abstract. In the era of Industrial Revolution 5.0, the rapid advancement of information technology has revolutionized global business landscapes through extensive digitalization. This widespread integration of digital technologies has ushered in a new era of business practices characterized by digitalization, fundament...

economics and business social sciences Digital Marketing Entrepreneurship

• DOI: 10.17632/hzwmzs6cxp.1

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Artículo 2023 Acceso abierto Revisado por pares

Community of Women Enterpreneurs: The Role of Competitive Advantage in Improving Marketing Performance

Aprih Santoso · M. Rikza Chamami

The research aims to empirically analyze the influence of digital marketing on marketing performance with product competitive advantage as a mediating variable in the community of women creative industry entrepreneurs in Pedurungan District, Semarang City. The research sample used was 117 people obtained using the cens...

Women’s Community HT51-1595 BP1-253 economics and business

• UIN Walisongo Semarang
• DOI: 10.21580/prosperity.v3i2.14676

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Other 2023

Pemanfaatan Content Marketing dalam Membangun Brand Awareness pada UMKM Mybayleavess Cake Kota Sukabumi

Permana, Z. (Zahra Putri) · Izzulhaq, R. (Rd. M. Noor)

Dalam menjalankan sebuah bisnis di era digital ini untuk menjangkau pelanggan dengan cepat dan luas membutuhkan strategi digital marketing salah satunya dengan content marketing melalui sosial media untuk membangun brand awareness. Menurut data Kementrian Koperasi dan UKM Kontribusi UMKM terhadap perekonomian Indonesia...

economics and business social sciences

• Haka Vyza Media
• Indonesia
• Indonesian

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Artículo 2025 Acceso abierto Revisado por pares

Effects of Electronic and Social Media Marketing in Commerce Education on the Marketing Curriculum

Pintu Das

Teaching digital marketing presents a number of difficulties for academic programmes and educators. The modern marketing world is digital, and marketing programmes have found it difficult to keep up with the changes affecting marketing practise. The M-School programme has been successful in preparing students for profe...

social sciences education

• Research Review Publication
• DOI: 10.31305/rrijm.2025.v10.n11.022

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Artículo 2025 Acceso abierto Revisado por pares

Impact of E- Marketing on Herbal FMCG Product

V.MAHESWARI - · M.SABINA YASMIN - · P.DEVI -

We all know about regular marketing and its importance, but in recent trends “E- Marketing” has emerged as important concept in India like in other parts of developed and developing countries. There has been a change in consumer buying behaviour towards E- shopping. E-marketing is an exciting topic in recent days espec...

economics and business social sciences

• International Journal for Multidisciplinary R...
• DOI: 10.36948/ijfmr.2025.v07i01.36206

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Publication 2023 Acceso abierto

LectureInnovation: Marketing and Artificial Intelligence

De Muylder, Cristiana

Lecture at CODS UNAMA 2023 about Innovation, digital marketing and AI in Marketing (Portuguese)

• figshare
• DOI: 10.6084/m9.figshare.24534043

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Artículo 2023 Revisado por pares 1 cita

Success of digital marketing model for software development industry: validation of survey based results with case study analysis

Nidhi Gupta · Sultan Singh

PurposeThe paper aims to clarify the validity of the digital marketing model for software IT professionals. It proposes a model of buying behavior practices followed in digital era and outlining all six critical factors that were considered for developing this model. So the main objective of the study is to validate th...

economics and business social sciences

• Emerald
• English
• DOI: 10.1108/bpmj-10-2022-0474

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Artículo 2025 Revisado por pares

Digital Marketing Strategies and Their Influence on Strategic Decision-Making in China’s E-Commerce Ecosystem

Zexi Li

This study investigates the role of digital marketing strategies in enhancing strategic management decisions among Chinese e-commerce enterprises—a sector that has developed into the world's largest and most vibrant e-commerce market over the past two decades. By examining key digital marketing approaches, including so...

economics and business social sciences

• Madison Academic Press
• DOI: 10.56028/aemr.15.1.397.2025

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Artículo 2021 Acceso abierto Revisado por pares

Business School Marketing: A Digital Communication Model

Autoría no especificada

В статье предлагается модель цифровых маркетинговых коммуникаций для бизнес-школы, раскрываются ее элементы и характеристики. Особое внимание уделяется процессу построения эффективной модели цифровой коммуникации и определяются критерии ее эффективности. Большое внимание уделяется классификации и описанию свойств цифро...

media and communications social sciences

• MIRBIS Institute
• Russian
• DOI: 10.25634/mirbis.2021.4.11

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Artículo 2024 Acceso abierto Revisado por pares 1 cita

DIGITAL TRANSFORMATION IN RUBBER PRODUCT MARKETING

null Ashish Babubhai Sakariya

The rubber products industry has always been part and parcel of most manufacturing industries, offering critical inputs into sectors such as the automobile, aerospace, healthcare, and construction sectors, among others. Traditionally, the marketing of rubber products had been done through traditional forms of marketing...

economics and business social sciences natural sciences earth and related environmental sciences

• Shodh Sagar
• DOI: 10.36676/jrps.v15.i4.18

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