Buscador de Tesis y publicaciones académicas

Artículo 2024 Acceso abierto Revisado por pares 3 citas

Implementing Digital Marketing Channels on BTHM Admission: Evidence from Dhaka City

Mohammad Badruddoza Talukder · Iva Rani Das · Sanjeev Kumar

This study analyzes the influence of digital marketing channels on BBA in Tourism and Hospitality Management (BTHM) admission at higher-degree educational institutions in Dhaka, Bangladesh. The research employed a simple random sampling approach to pick 200 prospective students who sought to be accepted to various acad...

4. Education economics and business social sciences

• Bangladesh Academy of Sciences
• DOI: 10.3329/iubatr.v7i1.74361

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Artículo 2024 Acceso abierto Revisado por pares

Digital Marketing for Improving Brand Image at Al-Munawwir Komplek Q Islamic Boarding School in Yogyakarta

Nur Kholifah Akrom · Chusnul Chotimah

This research aims to study the implementation of digital marketing to improve brand image of Al Munawwir Komplek Q Boarding School in Yogyakarta. Using qualitative approach, this research involves participative observation, in-depth interview, and documentation. The main informants are the head of the boarding school...

4. Education economics and business social sciences

• Universitas Muhammadiyah Magelang
• DOI: 10.31603/tarbiyatuna.v15i1.10491

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Artículo 2025 Acceso abierto Revisado por pares

Purchase Decision dan Repurchase Intention: Analisis Bibliometrik Faktor Digital Marketing

Nia Valentina · Lissa Rosdiana Noer

The advancement of digital technology has driven a major transformation in marketing strategies, positioning digital marketing as a primary approach in shaping consumer purchase decisions and repurchase intentions. Although numerous studies have explored the influence of digital marketing on purchase intention, systema...

economics and business social sciences

• Institut Agama Islam Nasional Laa Roiba Bogor
• DOI: 10.47467/alkharaj.v7i11.10063

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Artículo 2022 Acceso abierto Revisado por pares 3 citas

Digital Marketing at SMES by Bibliometric Analisys

Syafri Naldi · Erna Maulina · Tetty Herawaty

Purpose: Digital marketing has evolved from the marketing of products and services to digital channels for activities, institutions, and processes facilitated by digital technology. This study provides a disciplinary broad overview of the academic contribution to the marketing revolution by exploring changes in digital...

HF5001-6182 economics and business social sciences Digital Marketing

• Narotama University
• DOI: 10.29138/ijebd.v5i4.1895

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Artículo 2025 Revisado por pares

ЭКОНОМИЧЕСКАЯ СУЩНОСТЬ ИНСТРУМЕНТОВ DIGITAL-МАРКЕТИНГА И АКТУАЛЬНЫЕ ПРОБЛЕМЫ ЕГО ПРИМЕНЕНИЯ В РАЗЛИЧНЫХ ОТРАСЛЯХ ЭКОНОМИКИ

Autoría no especificada

В статье рассмотрены различные трактовки определений сущности digital-маркетинга, выявлены особенности кондитерской отрасли при использовании digital-маркетинга. The article discusses various interpretations of definitions of the essence of digital marketing, identifies the peculiarities of the confectionery industry w...

• INTERECONOM Publishing
• Russian
• DOI: 10.34925/eip.2025.183.10.138

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Artículo 2026 Acceso abierto Revisado por pares

Green Marketing Strategies in the Digital Era: A Literature Review on Sustainability, Consumer Behavior, and Competitive Advantage

Yulfita Sari Magdalena · Gatot Wijayanto

Perkembangan isu perubahan iklim dan degradasi lingkungan telah mendorong transformasi paradigma bisnis menuju orientasi keberlanjutan, termasuk dalam ranah pemasaran melalui konsep green marketing. Penelitian ini bertujuan untuk menganalisis perkembangan green marketing di era digital serta mengkaji keterkaitannya den...

economics and business social sciences

• Institute of Advanced Knowledge and Science
• DOI: 10.69693/ijim.v4i2.919

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Capítulo de libro 2023 Revisado por pares

AN ANALYTICAL STUDY OF ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING IN 21ST CENTURY.

Rahul Raj · Dr. Rama Singh

The shifting marketing environment has made managing the consumer experience more difficult. Due to digital marketing, consumers have an almost limitless number of new purchasing options, and the sector is expanding and developing. The demand for exceptional consumer experiences across all digital platforms is driving...

economics and business social sciences

• Iterative International Publishers (IIP)
• DOI: 10.58532/v3bhma19p2ch5

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Artículo 2025 Revisado por pares

The Influence of Digital Marketing on Social Entrepreneurship

Asfar Arisandi · Tasya Aspiranti · Indra Fajar Alamsyah

Abstrak. Digital marketing has a strategic role in the development of social entrepreneurship, especially to increase visibility, community involvement, and social impact. This study aims to analyze the influence of digital marketing on social entrepreneurship in PT. Waste4Change Alam Indonesia. The study used a quanti...

media and communications social sciences

• Universitas Islam Bandung (Unisba)
• DOI: 10.29313/bcsbm.v5i1.16234

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Artículo 2025 Acceso abierto Revisado por pares

Digital Marketing, Brand Awareness, and Purchasing Decisions in MSMEs: Examining the Moderating Role of Promotion

Muhammad Awaluddin

This study investigates the influence of digital marketing, brand awareness, and promotion on purchasing decisions among Micro, Small, and Medium Enterprises (MSMEs), with promotion also examined as a moderating variable. Using a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM), da...

economics and business social sciences

• PT Formosa Cendekia Global
• DOI: 10.55927/fjst.v4i8.207

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Artículo 2025 Acceso abierto Revisado por pares

Integrating sustainability and technology: How green and digital marketing drive business performance through market orientation

Andi Marlinah · Dian Anggraece Sigit Parawansa · Nurdjanah Hamid · Muhammad Ismail

This study aims to examine the impact of green marketing and digital marketing on business performance, with a particular emphasis on the mediating role of market orientation. A quantitative research design was employed, using a structured questionnaire distributed to 138 electric vehicle users in Makassar, Indonesia....

economics and business social sciences

• Learning Gate
• DOI: 10.55214/25768484.v9i7.8721

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