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In recent years, the field of digital marketing has seen a substantial impact from artificial intelligence (AI). Digital marketing methods that are more successful and efficient because of the use of AI have changed how firms communicate with their clients. The ability to collect and analyse vast volumes of data using...
medical and health sciencesclinical medicinesocial sciencespsychology and cognitive sciences
null Khairil Azmi · null Jon Maizar · Nardiman Nardiman
Starlight Green Farm is a free-range chicken farming business located on Jalan Air Cold Balai Gadang Koto Tangah Padang, where the service is being carried out to provide an introduction to digital marketing in these difficult times as a result of the Covid-19 Pandemic in February 2020 which is still impacting the Star...
Restaurants can strategically leverage Digital Marketing as a cost-optimized tool for efficient stakeholder communication, thereby influencing overall performance. Although the accessibility of information has a great influence on the performance of restaurants, the relationship between Digital Marketing Adoption and B...
This study explores how influencer marketing and digital content campaigns affect brand loyalty, with consumer trust acting as a mediator, within Polewali Mandar Regency. Using a quantitative approach and Structural Equation Modeling (SEM), data were gathered from 100 local consumers who interacted with these marketing...
digital marketing strategiesElectronic computers. Computer scienceeconomics and businesssocial sciences
Technological innovation in marketing by utilizing the internet in the form of digital marketing or internet marketing is a paradigm that must be understood in today's business, especially the MSME sector. The MSME sector contributed to the GDPof Bogor Regency reaching 28.45 percent in 2018. Community service activitie...
The research examines using digital platforms such as Instagram, TikTok, and WhatsApp to drive business growth, enhance community engagement, and promote economic empowerment while strictly adhering to Islamic ethical principles. Employing a qualitative case study methodology in Salon Jois Bandung, including in-depth i...
null Wulansari Wulansari · null Hermanto Yaputra · null Steven Tanjaya · null Ailen Tania · y 1 más
This research aims to evaluate the impact of Digital Marketing on Consumer Purchase Intention at beauty clinics in Jakarta, with Consumer Engagement as a mediating variable and Consumer Trust as a moderating variable. The background of this study is the rapid growth of the beauty clinic industry in Jakarta, which is es...
The utilization of information technology has expanded into the realm of digital marketing for entrepreneurs. There are numerous ways in which this technology is adopted as an accelerator in business processes, and one of them is through the utilization of digital media. Digital marketing, which is a product of informa...
economics and businesssocial sciences8. Economic growth
This research was motivated by the phenomenon of the digital-based marketing media development and the variety of products sold through digital marketing that have changed the people perspective especially those who are getting used to shopping online. This study aims to analyse and determine the effect of digital mark...
Bridget Kimani · Mike Ruwa · Edward Owino · Hilman Ugangu
Digital platforms have fundamentally reconfigured the interaction between firms and consumers, expanding market access while reshaping purchase decision processes. This study investigates the effect of digital marketing strategies on consumer purchase intention among youth aged 20 to 24 years in Lang’ata Sub-County, Ke...
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