Buscador de Tesis y publicaciones académicas

User generated content sebagai strategi komunikasi pemasaran digital: studi kasus fenomena #shopeehaul

Nisrina, Rumaysha Gikha

The dynamic development of communication technology certainly brings changes in various aspects including marketing. The presence of digital channels brings new access for companies or brands to convey their marketing messages. The difference between analogue and digital marketing, of course, results in different marke...

Métodos Multi-armed bandit en el ámbito del marketing digital y gestores de contenido

Martín Blanco, Miguel Carlos

Research on the Impact and Optimization of Industrial Structure Adjustment on Marketing Strategy of Financial Institutions in the Digital Economy Era

Ziqiu Gao

The role of marketing strategy in the industrial structure adjustment and development of financial institutions in the era of the digital economy has changed marketing strategy and made the industrial structure adjustment of financial institutions in the era of the digital economy a hot spot. However, in the process of...

Digital Marketing Strategy to Increase Product Selling Prices

Nining Asniar Ridzal · I Wayan Sujana · Ernawati Malik · Asrya Asrya · y 1 más

This community service program aims to enhance the understanding and skills of MSME actors in Koholimombono Village in implementing digital marketing strategies to increase product selling prices. In the digital era, technology-based marketing plays a crucial role in expanding market reach and improving business compet...

Workshop Kewirausahaan Berbasis Digital Marketing sebagai Peluang Bisnis Pada Ikatan Remaja Masjid (IRM) Kecamatan Labuhan Deli Kabupaten Deli Serdang

Elisabeth Haloho · Lambas Marisi Tua LG · Prabudi Darus · Edi Safrul · y 1 más

Entrepreneurship is closely related to marketing, which is one of the keys to the success of a business or business that will be run by an entrepreneur, in this case of course, in this modern era, marketing is not only done conventionally (offline) but must also be supported by technology. or science and technology. Th...

Transforming Digital Marketing with AI: Strategies for Personalized Content and Ethical Advertising

Murali Krishna Pasupuleti

Abstract: This chapter explores the transformative impact of artificial intelligence (AI) on digital marketing, focusing on strategies for delivering personalized content and ensuring ethical advertising. By leveraging AI, marketers can now analyze consumer behavior with precision, enabling targeted content, automated...

Application of Digital Marketing in Building Brand Awareness in Tourism Destinations

Nova Erlyasari · ‎ Supriono · Muhammad Yudiananda Ma'ruf Ikhsan

The marketing field continues to evolve due to increasing global competition and advancements in technology. The technological revolution, combined with changing consumer habits among newer generations, has introduced new ways to communicate with consumers, especially in the tourism sector. Today, digital marketing pla...

Logistics SMEs’ marketing budget re-engineering for sustainable digital marketing development

Despina S. Giakomidou · Athanasios Kriemadis

Nowadays, the survival and sustainability of SMEs and the promotion of their services have become key goals for the economic growth of many countries. Logistics SMEs seek to improve their digital marketing development, by managing the re-engineering process of their marketing budget. To achieve this goal, logistics SME...

Review of the Influence of Marketing Innovation on Consumer Behavior in Digital Economy

Jiaqi Duan · Ruiqi Xie · Shuoting Yuan · Jie Zhao

With the continuous development of technology, the digital economy is around us all the time. Under these changes, online advertising become more and more prevalent and they affects people’s behaviors imperceptibly, so the marketing plan in each company is also innovating ceaselessly to pursue consumers to purchase. Th...

A STUDY ON USERS' AWARENESS OF TWITTER, INSTAGRAM AND ITS IMPACT ON DIGITAL MARKETING

Dr. M. Jayaprakasam* & S. Uma Maheshwari**

The rapid growth of social media has transformed digital marketing by providing businesses with effective platforms to communicate with customers and promote their products and services. Among the various social media platforms, Twitter and Instagram have become popular tools for creating brand awareness, increasing cu...