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The study thoroughly examines the mechanism relationships between digital marketing contents and consumers' perceived values as well as their purchasing behaviors in order to comprehend how the power of digital marketing is delivered through the screen, penetrates the consumers' hearts, and influences their purchasing...
Sakti Brata Ismaya · Titus Indrajaya · Dewi Purnamasari · Siti Mariam · y 1 más
Abstract The COVID-19 pandemic has provided a significant impetus for Micro, Small and Medium Enterprises (MSMEs) to adopt online business models to survive. Amid these changes, promoting MSMEs through online media, such as Instagram, Facebook, WhatsApp and other social media platforms, has become a common choice. This...
Gündüzyeli, Bora · MXC-9216-2025 · Sistemleri, Yönetim Bilişim
The increasing reliance on information and communication technologies (ICTs), particularly the Internet, in digital marketing systems has made them prime targets for cyberattacks. The fact that, without adequate cybersecurity measures, digital marketing systems may face serious cyber threats, such as data breaches, fin...
CybersecuritySustainabilityDigital marketingeconomics and business
In the dynamic environment of digital retail, airlines are increasingly adopting fragmented marketing strategies to target consumers across multiple platforms and channels. This study explores the profound impact of fragmented marketing on consumer behavior in the digital retail sector of the airline industry. Through...
airlinesmarketingconsumer behaviourDegree Programme in Aviation Business
Etik Puji Handayani · Tri Aristi Saputri · Krisnarini
This community service activity was conducted to empower the beneficiaries of the Family Hope Program (PKH) in Karangrejo, North Metro, Metro City, through digital marketing training using Canva. The group faced challenges in marketing their agricultural products, such as water spinach, spinach, pakcoy, and eggplant. T...
pemberdayaan ekonomieconomics and businesssocial sciencesprogram keluarga harapan
Digitalisasi membuat perubahan yang mutlak di hampir semua lini kehidupan, salah satunya pada strategi komunikasi pemasaran. PT. Redo Marketing Indonesia adalah perusahaan distributor alat klinik kecantikan telah mengganti strategi pemasarannya dari metode canvassing menjadi digital marketing melalui media sosial Insta...
Canvassingeconomics and businesssocial sciencesKomunikasi Pemasaran
Eri Mardiani · Eva Yuniarti Utami · Muhammad Umer Farooq Mujahid
In order to maintain growth and competitiveness in the modern business environment, digital marketing must be strategically integrated, especially for Micro, Small, and Medium-Sized Enterprises (MSMEs) that conduct business-to-business (B2B) transactions. This study looks into the potential and difficulties that come w...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Khaldoun Kanaan · Mohammad Abuhjeeleh · Fakhrieh Darabseh · Omar Taha · y 1 más
Innovative performance has been identified as a critical dynamic in various sectors, while little research has focused on the mediating role of knowledge sharing. The current study measures the role of knowledge sharing between digital marketing and innovative performance induced ultimately revenue growth in the hotel...
revenue growthHinnovative performance9. Industry and infrastructure
Ni Putu Sri Ratih Dia Patni · Anak Agung Ngurah Hary Susila · I Nyoman Prayana Trisna
PT Kana Bali Nature is a retail company of beauty and body care products in Denpasar, Bali, which has problems with decreased brand awareness and cost overruns due to suboptimal digital marketing implementation. This research aims to analyze and implement a thorough and comprehensive digital marketing strategy using th...
information technologyElectronic computers. Computer sciencesocial mediaDigital Marketing
The tourism sector serves as a primary driver for the creative economy, with effective marketing communication being the key to its sustainability. This study aims to analyze the implementation of the Integrated Marketing Communication (IMC) strategy at Owabong Tourism, Purbalingga, in enhancing tourist attraction and...
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