Buscador de Tesis y publicaciones académicas

From Data to Decisions: The AI Revolution in Digital Marketing 

Ritika Sinha

Artificial Intelligence (AI) has significantly transformed digital marketing campaigns by making them more efficient, personalized, and data-driven. Earlier, marketing relied on traditional methods and limited data, but AI now enables businesses to analyze large amounts of customer information in real time.

Navigating the digital marketing wave: Strategies and approaches for Cyprus’s boutique hotels

George Yiapanas

<p>In the modern hospitality industry, particularly within the scenic context of Cyprus, digital marketing strategies have become indispensable for achieving competitive success. Cyprus, renowned for its rich cultural heritage and breathtaking landscapes, offers boutique hotels a distinct opportunity to differentiate t...

Chapter 27: Privacy and Data Protection in AI Marketing

Autoría no especificada

Digital Marketing Monitor (2021) Wie verändert die Corona-Krise das digitale Marketing der KMU?

Kleinkes, Uwe · Hildebrand, Marcel

Management of marketing strategies of innovative digital micro networks as a new form of innovative activity organization in digital economy

S. Illiashenko · A. Anopa

The aim of the article. The purpose of the study is to develop an approach to managing the formation and implementation of marketing strategies of digital innovative micronetworks as a new form of organizing innovative activity in the digital economy. Analysis results. The digitalization of the economy contributes to t...

CHALLENGES AND PROSPECTS OF DIGITAL MARKETING IN THE AGE OF ARTIFICIAL INTELLIGENCE

Nazarii Mazur

The rise of AI has resulted in a paradigm shift in how businesses approach marketing. Traditional marketing methods are giving way to more efficient and targeted strategies enabled by AI. This paper discusses the challenges faced by digital marketers in incorporating AI and the prospects it offers for more effective ma...

The Dark Side of Content Marketing

Elaine Mercer-Jones · Kat Rezai

Innovative approaches to digital marketing: using artificial intelligence to achieve sustainable development of enterprises

Vitalii Nianko · Zinaida Andrushkevych

The article explores the integration of artificial intelligence into digital marketing practices as a means of promoting the sustainable development of enterprises. The purpose of the study is to analyze the potential of marketing innovations based on the use of artificial intelligence in the context of achieving the e...

MARKETING EVOLUTION: FROM TRADITIONAL TO WEB 3.0

Andriy Melnyk

This study analyses the evolution of marketing from conventional techniques to the decentralised, user-driven environment of Web 3.0. The aim is to highlight the changes in marketing strategies brought about by breakthroughs in digital technologies, focusing mainly on the influence of blockchain, AI and decentralised p...

Pengaruh Digital Marketing Dan Kualitas Produk Terhadap Kepuasan Konsumen Pada Brand Clothing Locke Peke Di Kota Bima

ISMUNANDAR IS · INTISARI HARYANTI

This study aims to identify and analyze the influence of Digital Marketing and Product Quality on Consumer Satisfaction in the “Locke Peke” clothing brand in Bima City. Digital marketing is a promotional strategy that utilizes digital technology to reach a wider audience, while product quality includes durability, desi...