Buscador de Tesis y publicaciones académicas

Pengaruh Digital Marketing terhadap KeputusanPembelian Melalui Brand Awareness dan Brand Image Sebagai Variabel Intervening (pada UMKM D’moroy di Kota Jambi)

null Kayla Ashifa · null Novita Sari · null Maratun Saadah

Penelitian ini dilatarbelakangi oleh pentingnya pemanfaatan digital marketing dalam meningkatkan daya saing UMKM, khususnya dalam membangun brand awareness dan brand image guna mendorong keputusan pembelian konsumen pada UMKM D’Moroy sebagai produsen tas anyaman khas Jambi. Di tengah persaingan produk kerajinan yang se...

Analisis Strategi Pemasaran Media Sosial Galunggung Farm Menggunakan Metode Prace

Firda Indriyani · Irfan Ardiansah

Digital marketing is very important because of the advancement of industry in the world, making many companies use digital marketing in promotion and sales so that the use of digital media increases. This makes Galunggung Farm want to develop sales by developing new markets by focusing on market development towards B2C...

Accessibility and inclusion for people with disabilities with digital marketing in Thailand and beyond: a call to action

Adam, Poulsen · Muhammad Novsyaroni, Umar

Digital marketing presents an innovative opportunity to advance accessibility and inclusion for people with disabilities worldwide through enabling entrepreneurship, disability-inclusive digital marketing practices, and improved promotion of existing solutions. This commentary uses Thailand as an illustrative case stud...

Pelatihan Pemasaran Produk UMK – Digital Marketing Tahun 2022 Kelurahan Cipedes, Kecamatan Cipedes, Kota Tasikmalaya

null Annisa Desty Puspatriani · null Arip Budiman · null Lutfi Kausar Rahman

Tujuan dari pengabdian kepada masyarakat yang mengangkat judul Pelatihan Pemasaran Produk UMK-Digital Marketing Tahun 2022 Kelurahan Cipedes ini adalah untuk membantu masyarakat dan pelaku UMK mendapatkan skill dalam mengkomunikasikan merek dan produk melalui media digital juga pendampingan untuk mengoptimalkan komunik...

Accelerating Performance in the Digital Age: Digital Capabilities, Marketing Agility, and Business Results in Colombian Firms.

Jiménez León, María Alejandra · Becerra Alarcón, Yireth Daniela · Velosa López, Jacquelin

La transformación digital impone desafíos significativos al marketing contemporáneo. Sin embargo, existe escasa evidencia empírica sobre cómo las empresas en economías emergentes como Colombia capitalizan las capacidades digitales para mejorar su desempeño. Este estudio analiza la relación entre capacidades digitales d...

Influencer Marketing Education: Integrating Influencer Marketplaces and Principles into the Digital Marketing Curriculum

Scott Cowley

Digital Marketing

Tammy Donham · Amy Sue Macy · Clyde Philip Rolston

DIGITAL SOLUTIONS BASED ON INNOVATIVE TECHNOLOGIES IN THE SYSTEM OF PROMOTION OF SOCIAL AND ETHICAL MARKETING

Natalia A. Shova

Social and ethical marketing is a concept, during the implementation of which the company’s complex activities are aimed at improving the marketing policy and the system of promotion of goods and services, taking in to account the tools of innovation marketing aimed at developing the brand of goods and services. In the...

Digital Marketing Plan for Caesar’s Soul Surftrips

Pekkala, Suvi-Tuulia

This thesis is a product-based marketing plan for a commissioner company in Lima, Peru. This thesis is created based on tourism management studies. Thus, the viewpoint is based on the tourism industry and its characteristics. Moreover, the commissioner is a provider of travel and tourism products: surf trips and surf l...

Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases?

Georgios Filippou · Athanasios G. Georgiadis · Ashish Kumar Jha

AbstractMarketing professionals and business owners strive to evaluate the effectiveness of their marketing investments. With multiple marketing channels at their disposal, understanding how these channels interact and influence each other is crucial. Digital analytics tools, such as Google Analytics, tend to measure t...