Buscador de Tesis y publicaciones académicas

Understanding metaverse marketing: open digital living space and marketing strategies

Jixiao Wang · Chong Wang

Agentic AI Workflows for Marketing Automation at Scale: A Practical Framework for Digital Marketing Agencies

Kumar, Rahul

The Influence of Digital Marketing, Customer Experience and Relationship Marketing on Customer Satisfaction

Autoría no especificada

Strategi Digital Fundraising Zakat di Indonesia

Nasution, Juliana

Perubahan strategi fundraising zakat di era digital merupakan sebuah keniscayaan untuk mengoptimalkan penghimpunan zakat. Dalam artikel ini, penulis akan menganalisis secara mendalam terkait dengan strategi digital fundraising zakat pada LAZ Dompet Dhuafa, yang secara khusus membahasa strategi-strategi digital marketin...

Business Agility Mediates Product Innovation and Digital Marketing Effects on MSME Competitiveness

Andiniar Salwitri · Murry Harmawan Saputra · Hubi Rahmat Andika

The competitiveness of micro, small, and medium enterprises (MSMEs) increasingly depends on their ability to innovate, utilize digital technology, and respond rapidly to dynamic market changes. This study aims to examine the effects of product innovation and digital marketing on MSME competitiveness, with business agil...

Reposisi Pemasaran Produk Keuangan Syariah Dari Religious Based Menuju Value Based Digital Marketing: Systematic Literature Review

Ibnu Aditya Karana · Nova Rini

The growth of digital financial services requires Islamic financial institutions to reconsider how they communicate product value to the public. While Sharia values remain the normative foundation, overly normative-religious marketing communication may be insufficient to reach digital consumers who evaluate products th...

Memulai Bisnis Itu Mudah Melalui Digital

Irham Amir

This training activity is motivated by the recognition that the involvement of youth is crucial for competitiveness on both national and international levels. Therefore, there is a need for attractive programs that can develop the potential of young people, such as digital marketing training. In fact, many Indonesian n...

Integrating Digital Marketing and Local Wisdom to Enhance MSME Performance in North Sumatra

Risma Munte

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in regional economic growth and employment, yet many face limitations in both market expansion and long-term business sustainability. The rapid development of digital technology offers new opportunities through digital marketing, although many practices r...

Mengatasi Hambatan Literasi Digital: Strategi Pemasaran Digital bagi Pelaku UMKM Desa Truko

Agusta Praba Ristadi Pinem · Prind Triajeng Pungkasanti · Gita Aprinta

The development of information technology that is not accompanied by the acceleration of digital literacy, especially in the MSME sector, can result in failure to compete in an era of high use of digital marketing. This service activity aims to increase understanding and use of digital marketing among MSMEs in Truko Vi...

Pemanfaatan Trend Modern dalam Digital Marketing Produk Kopi Liwa, Lampung Barat

Hendri Dunan · Aprinisa Aprinisa · Okta Ainita · Niki Agus Santoso · y 1 más

Digital marketing telah menjadi elemen krusial dalam promosi produk di era digital ini. Pelatihan dilakukan untuk memberikan pemahaman mendalam kepada Komunitas Gamba Kupi Liwa tentang pemanfaatan tren modern dalam digital marketing, khususnya pada produk kopi Liwa di Lampung Barat. Pelatihan melibatkan pengenalan kons...