Buscador de Tesis y publicaciones académicas

الدور المعدل للبيئة التسويقية في العلاقة بين التسويق الرقمي الرشيق وتحسين الأداء التسويقي The Mediator Role Of Marketing Environment In The Relationship Between Agile Digital Marketing And Improving Marketing Performance

Bakaya, Ghada

Unlocking Sales Potential: The Influence of Digital Marketing Practices on the Sales Performance of Real Estate Brokers in the Philippines

null Mascardo-Syed · null Sawadjaan · null Yusop · null Mojica

This study investigates the influence of digital marketing practices on the sales performance of real estate brokers in the Philippines, focusing on their capability to optimize online platforms in a fast-evolving, technology-driven market environment. The study evaluates core digital marketing capability dimensions, i...

The Impact of Digital Marketing on Parent-Child Relationships and Family Dynamics

Laid Bouakaz

Digital marketing influences our purchasing choices and restructures family relationships in today's highly connected digital world. This article explores the hidden yet substantial influence digital marketing experts on parental-child relationships. The digital environment is transforming family life through its impac...

ЭВОЛЮЦИЯ МАРКЕТИНГА В ЭПОХУ ЦИФРОВЫХ ТЕХНОЛОГИЙ

Autoría no especificada

This article examines the transformation of marketing strategies under the influence of digital technologies. The authors analyze key changes in marketing practices driven by economic digitalization and shifts in consumer behavior. Particular attention is given to emerging digital tools, including social media, mobile...

Modern trends in digital transformation of marketing & management

Bezpartochnyi, Maksym

The monograph examines the current trends in the development of digital technologies in marketing, management and business administration. The prospects for the development of digital technologies in various sectors of the economy of Ukraine and the trends of the influence of digital technologies on global shifts in th...

Potential lessons from Chinese businesses and platforms for online networking and marketing: An exploratory study

Lingjun Zhang · Emre Erturk

This study aims to investigate the potential for improving New Zealand small-and-medium sized enterprises’ (SMEs) digital marketing strategies by learning the different approaches from their Chinese counterparts. Digital marketing is an important topic, especially after the pandemic of the last two years, as online sho...

PEMANFAATAN DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN PRODUK UMKM DI PAMULANG

Irfan Rezki Amrullah Riski · Rahadyan Tanjuddien Tanjuddien

Digital marketing kini menjadi salah satu strategi yang sangat penting bagi Usaha Mikro, Kecil, dan Menengah (UMKM) untuk bersaing di tengah perubahan pasar dan perilaku konsumen yang cepat. Walaupun potensinya besar, banyak UMKM khususnya di daerah Pamulang masih menghadapi berbagai kendala seperti keterbatasan kemamp...

Access to and Utilization of Local Digital Marketing Platforms in Potato Marketing in Kenya

Florence Maina · John Mburu · Hillary Nyang'anga

The agricultural sector in Kenya has witnessed a proliferation of marketing platforms in recent years. However, there has been a noticeable reluctance among farmers to adopt and utilize these platforms for marketing their produce. In light of this, the present study aimed to identify the factors influencing access to a...

Innovating Digital Marketing: Marketing Strategy for Niche Market Coffee MSMEs in Labuan Bajo

Elsa Puspasari

This paper examines the role of digital marketing as an innovative strategy to strengthen the competitiveness of coffee micro, small, and medium enterprises (MSMEs) in Labuan Bajo, a tourism destination with high economic potential but limited digital adoption. The research aims to analyze how digital marketing can ser...

Analisis Strategi Digital Marketing Tenun Ikat Sikka Berbasis Budaya Lokal

null Fransiska Viviana Vesa Goa · null Ni Putu Bayu Widhi Antari · null Putu Ratna Juwita Sari · null I Nyoman Sunarta

This study is motivated by the need to understand how digital marketing strategies can be effectively applied in culture-based communities, particularly in the Lepo Lorun Maumere Community, which produces Sikka ikat textiles, where digital promotion aims not only to increase sales but also to preserve local cultural va...