Buscador de Tesis y publicaciones académicas

Capítulo de libro 2025

Fostering Collaboration through Digital Marketing Strategies

Tepelena, Ikbale

The cooperation between Italy and Albania in digital marketing and the utilization of brand am-bassadors has become an important point for enhancing cross-border business relationships and cultural exchanges. This study examines the dynamics of this collaboration, focusing on digital marketing strategies and the role o...

economics and business social sciences

• English
• DOI: 10.4458/7851-10

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Artículo 2025 Revisado por pares 3 citas

Conceptual model generation of the relationship between digital marketing capability and business performance: evidence from Turkey

Esma Acayip · Dilsad Kirselioglu · Gokhan Akel

Purpose The study develops a model that associates digital marketing capabilities with customer relations orientation, technology orientation and social customer relationship management (CRM) competence with business performance, considering market environment factors. It also aims to contribute to the literature with...

Customer relations orientation Digital marketing capability Business performance economics and business

• Emerald
• Turkey
• English
• DOI: 10.1108/ijoem-03-2022-0478

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Tesis (sin nivel) 2023 Acceso abierto

PENGARUH PERCEIVED ORGANIZATIONAL SUPPORT DAN EMPLOYEE EMPOWERMENT TERHADAP EMPLOYEE ENGAGEMENT PADA KARYAWAN DIGITAL MARKETING

MELA FARYHUNNISA, .

Penelitian ini bertujuan untuk mengetahui pengaruh dari perceived organizational support dan employee empowerment terhadap employee engagement pada karyawan digital marketing. Penelitian ini menggunakan metode penelitian kuantitatif dengan analisis regresi berganda. Populasi dalam penelitian ini adalah karyawan digital...

Psikologi, Ilmu Jiwa economics and business social sciences 8. Economic growth

• English

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Artículo 2024 Revisado por pares

The usage of digital marketing tools among Vietnamese B2B start-ups in building customer relationships

Nguyen Tran Trung

Digital marketing has been being widely used around the world and changing at a rapid rate. For small businesses, especially start-ups, digital marketing is bringing new opportunities to meet the goals that were previously impossible to achieve. However, many micro-enterprises are not utilising digital marketing to its...

9. Industry and infrastructure economics and business social sciences 8. Economic growth

• University of Finance - Marketing
• DOI: 10.52932/jfm.v15i5.525

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Artículo 2025 Revisado por pares 1 cita

Tools for modernizing digital marketing strategies in the agro-industrial complex

Sergey N. Skorokhodov

The article is devoted to the consideration of the prospects for integrating digital marketing tools into the economic activities of key entities in the agro-industrial complex. Based on a system analysis of scientific literature, statistical analysis of empirical data and industry development trends since 2021, as wel...

economics and business social sciences

• Economy of Agricultural and Processing Enterp...
• DOI: 10.31442/0235-2494-2025-0-11-195-199

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Artículo 2023 Acceso abierto Revisado por pares 10 citas

Digital Content Marketing and EWOM: A Mediational Serial Approach

Hasani, Vjollca Visoka · Zeqiri, Jusuf · Todorovik, Teodora · Jaziri, Dhouha · y 1 más

Abstract Background In this study, the parameters that directly impact purchase intentions were analysed, such as electronic word of mouth, customer engagement, brand awareness, and customer retention. Objectives This study aimed to explore the impact of digital content marketing on customer purchase intentions. Method...

brand awareness purchase intention HF5001-6182 ddc:330

• Walter de Gruyter GmbH
• Croatia
• English
• DOI: 10.2478/bsrj-2023-0010

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Artículo 2023 Acceso abierto Revisado por pares 5 citas

Strategic Approaches to Marketing Management in Contemporary Business Environments

Vera Lestari

This study aims to provide a comprehensive overview of strategic marketing management in contemporary business environments, focusing on the importance of customer-centric strategies, data-driven approaches to market segmentation, targeting, and positioning (STP), effective brand management, and the increasing signific...

economics and business social sciences

• Yayasan Pendidikan Bukhari Dwi Muslim
• DOI: 10.60079/ajeb.v1i5.210

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Artículo 2023 Acceso abierto Revisado por pares 1 cita

Excellent service and digital marketing program for the Borobudur Homestay Village Association

Nasywa Fildza Nabila · Sekar Amalia Putri · Rayinda Faizah · Dwi Susanti · y 1 más

This community service activity aims to improve the quality of services of the Borobudur Homestay Village community and digital marketing education. The method for this program goes through several stages, namely observation and socialization, training and mentoring, as well as creating a video profile and website for...

4. Education economics and business social sciences

• Universitas Muhammadiyah Magelang
• DOI: 10.31603/ce.10194

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Other 2024 Acceso abierto Revisado por pares

Digital marketing and communication strategies of agri-food enterprises on social media platforms

Konoplyannikova, M. · Radkevych, L. · Netreba, M. · Bilan, M. · y 2 más

This article explores the dynamic evolution of digital marketing and communication strategies within agricultural enterprises across diverse social media platforms amidst the industry's ongoing transformation. Employing a comprehensive approach, including detailed case studies and a mix of quantitative and qualitative...

agricultural innovation technological adaptation economics and business social sciences

• Estonian University of Life Science, Estonia
• Estonia
• Ukrainian

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Artículo 2025 Acceso abierto Revisado por pares

Investigating the factors influencing consumer engagement with Amazon's digital marketing channels

Rajesh K · null Cathelina

Introduction: This study investigates the key factors—trust and security, rewards, accessibility, and relevance—that impact consumer engagement with Amazon’s digital marketing initiatives. By analysing these factors, the research aims to provide insights that could improve customer interaction and contribute to the opt...

economics and business social sciences

• A & G Editor
• DOI: 10.56294/sctconf20251432

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