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The digital industrial revolution 4.0 has had a significant impact on various sectors in Indonesia, including the business sector. Currently, one of the digital marketing strategies that UMKM can adopt to promote their products and develop their businesses is the use of e-commerce. This scientific article was written t...
null Migel Alfanzah Harahap · Yosefany Intan Ingtyas - · null Enggar Dwi Laksono · null Prima Pratiwi · y 5 más
Human resources are one of the critical factors in the success of a coffee business in the digital era. Therefore, quality education and training are needed to improve business owners' and baristas' skills and knowledge. This research aims to empower business owners and baristas at Kopi Johar Yogyakarta through a digit...
I Dewa Gede Kresna Wirawan · I Wayan Suanda · Putu Siti Firmani
Background: Coffee farmers in Belatungan Village, Bali, face challenges, including low economic returns and environmental degradation due to inefficient waste management. The study aims to improve economic sustainability and environmental health by integrating the principles of circular economy and digital marketing. T...
The aim of the study is to explore the employers' demands for personal skills in graduate and junior positions in the field of digital marketing. The research summarizes the review of academic literature on transferable soft skills, focusing on the digital marketing sector. Job requirements in digital marketing related...
economics and businesssocial sciences8. Economic growth
Satria Danur Dara · null Sri Mulyani · null Emanuel M Bayudhirgantara
Abstrak : Digital transformation in the trade industry encourages the use of social commerce platforms, such as TikTok Shop, as the main means of marketing local perfume products. This condition requires business actors to manage digital marketing strategies effectively and build consumer trust to improve the sustainab...
Aishwarya S. Patil · Nagaraj R. Navalgund · Shashidhar Mahantshetti
In numerous aspects of digital marketing usage, India is among the top two countries in the world. Almost all businesses currently use digital marketing. Thousands of start-up businesses with new ideas strive to break into the corporate sector every year. Unless they have a good marketing plan, start-ups and SMEs will...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
This study investigates the role of digital marketing strategies in improving market access and consumer awareness among producers in Egypt’s black honey (molasses honey) sector. With market dynamics and consumer behavior increasingly shaped by digital transformation, understanding these relationships is critical for t...
Shandikha Arya Yudha Rahman · Agus Rahayu · Heny Hendrayati
Purpose: This study explores the evolution of digital marketing and the role of Artificial Intelligence (AI) and Big Data in enhancing marketing effectiveness. As market complexity and consumer needs continue to evolve, companies must adopt new technologies to optimize their strategies. Methodology/approach: This resea...
The research investigates the impact of Google Adwords Advertising and Social Media Marketing on the interest to register (enrollment) and enrollment decisions of potential new students at Global University Jakarta (JGU). In Indonesia, Private Higher Education Institutions (PTS) make up 66.27% of the total higher educa...
Talukder, Md Golam Muttaquee · Shuvo, Hossain Ahmed
This thesis examines how digital marketing affects consumers' purchasing behavior. More specifically, it seeks to comprehend and examine how information systems have been adapted in digital marketing and how this has affected consumer choices. To achieve these goals, a thorough analysis of current ideas and exploratory...
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