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Shandikha Arya Yudha Rahman · Agus Rahayu · Heny Hendrayati
Purpose: This study explores the evolution of digital marketing and the role of Artificial Intelligence (AI) and Big Data in enhancing marketing effectiveness. As market complexity and consumer needs continue to evolve, companies must adopt new technologies to optimize their strategies. Methodology/approach: This resea...
The research investigates the impact of Google Adwords Advertising and Social Media Marketing on the interest to register (enrollment) and enrollment decisions of potential new students at Global University Jakarta (JGU). In Indonesia, Private Higher Education Institutions (PTS) make up 66.27% of the total higher educa...
This thesis examined the impact of Artificial Intelligence (AI) on digital marketing strategies and explored how AI influences customer engagement, customer segmentation, predictive analytics, personalised advertising and marketing performance. The study was conducted to understand both the benefits and challenges of A...
marketingdigital marketingdigitalisationInternational Business
The focus of the study is to develop an online course for developing the marketing analytics skills that can help not only regular students but also digital entrepreneurs, or to-be-entrepreneurs, and equip them with essential digital marketing analytical skills. The case organization is a well-known educational institu...
The development of Internet marketing is extremely relevant and important for any business today, including agricultural enterprises. With the introduction of digital technologies and the growing influence of the Internet on our daily lives, consumers are increasingly using online channels to search for products and se...
In the digital era, marketing strategies have evolved from traditional outreach to dynamic, data-driven engagement. This study investigates how the integration of digital marketing tools such as social media, personalized content, and real-time analytics affects customer satisfaction across various sectors. By analyzin...
The article's main goal is to explain the idea of VUCA in detail and show how it may affect digital marketing efforts. The article's goal is to give those interested skills and strategies to deal with the difficulties and uncertainties in a constantly evolving digital world by examining the idea of VUCA in the context...
K4430-4675Economics as a scienceddc:330Office management
Digital commerce plays a critical role in driving business growth, enhancing customer satisfaction, and achieving success in the digital environment. Unlike traditional e-commerce, digital commerce integrates advanced technologies and strategic approaches to optimize both customer experience and business operations. Al...
Abstract Digital commerce and marketing have become an economic mainstay and indispensable tool for socio-economic development in this era of Information and Communication Technologies and globalization. Nigeria and most African countries have embraced digital marketing and commerce because they offer businesses unique...
Osama Mousa ALAWNEH · Mahmoud ALLAHHAM · Ahmed Falah Hasan HABEEB · Wasef ALMAJALI · y 2 más
This study examines how big data analysis mediates the relationship between digital marketing strategies and tourism development in Jordan. With the growing reliance on influencer marketing, mobile marketing and social media platforms, understanding their direct and indirect impacts on tourism has become increasingly i...
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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