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Abstract. Kanoko Coffee utilizes Instagram social media as digital marketing to increase their brandawareness. The development of today’s media is assisted by the existence of technology which makes this end affect various things. The emergence of social media can make it easier for someone to access information and co...
In the rapidly changing landscape of Industry 4.0, businesses must continuously adapt their marketing strategies to respond to evolving consumer behavior. This article highlights the important role of digital marketing as a strategic tool for companies seeking to gain and maintain a competitive advantage in this transf...
Digital marketing has emerged as one of the most powerful drivers of business growth in the 21stcentury. Enabled by the rapid global adoption of the internet, smartphones, and social platforms,digital marketing allows companies to reach precise audiences, personalize content, and measureperformance with high accuracy.D...
Research Aims: This research aims to analyze the potential of brand loyalty in the digital marketing era by focusing on various factors influencing brand loyalty amid the rise of digital platforms. Design/methodology/approach: The collected data were analyzed using bibliometric analysis. A bibliometric study was conduc...
Digital marketing has transformed the way businesses communicate with consumers. This research paper examines the impact of digital marketing strategies on consumer buying behavior. The study focuses on social media marketing, influencer marketing, online reviews, personalized advertisements, and email marketing. Prima...
This research focuses on the role of digital marketing in the growth and development of Small and Medium Enterprises (SMEs). The study provides an overview of SME marketing theories and concepts and discusses the importance of digital marketing for SMEs. It also reviews the digital marketing strategies that are suitabl...
economics and businesssocial sciencesother engineering and technologiesengineering and technology
Riduan Mas'ud · Baiq El Badriati · Muhammad Azizurrohman
Purpose — This study aims to determine the level of responsiveness of Islamic cooperatives, namely BMT, in implementing digital media as a marketing tool in West Nusa Tenggara. Research method — The authors used a snowball sampling methodology to collect data using a descriptive qualitative method mixed with literature...
George Kofi Amoako · Gifty Agyeiwah Bonsu · Antoinette Yaa Benewaa Gabrah · George Oppong Appiagyei Ampong
The usage of digital marketing has significantly changed how firms, businesses, and marketers engage with their buyers. Digital platforms such as Facebook, Google, YouTube, Twitter, Instagram, and many others are utilized in an attempt to offer different kinds of personalized campaigns that companies can use to communi...
9. Industry and infrastructureeconomics and businesssocial sciences12. Responsible consumption
The fastest e-Commerce approach possible is digital marketing. In this marketing technique, we can purchase or sell quickly. With the aid of digital marketing, you can meet the widest possible audience or client, and you can do it quickly. It is extremely relevant in today's commerce environment. This technology improv...
Khudoyarova Ziyoda Maratovna · Erkaboyeva Jasmina Safarali qizi
This article analyzes the role and effectiveness of digital marketing tools in business development. With the widespread adoption of modern technologies and the internet, marketing strategies have undergone significant changes, shifting from traditional advertising methods to digital platforms. The study examines key d...
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