Buscador de Tesis y publicaciones académicas

Artículo 2025 Acceso abierto Revisado por pares

THE EFFECT OF DIGITAL MARKETING ON PROMOTION AND MARKETING PERFORMANCE IN MICRO ENTERPRISES IN KALIMANTAN

Sinar Dharmayana Putra · Michael Ricky Sondak · Erwin Parega · Sean Michael Owen Wijaya · y 1 más

Digital marketing has become a key pillar in modern business strategies, including for micro-enterprises in Kalimantan. This study aims to analyze the impact of digital marketing on the marketing performance of micro-enterprises in the region. By utilizing quantitative and qualitative data, this study found that the ad...

Accounting. Bookkeeping Digital marketing marketing performance HF5601-5689

• Universitas Kristen Indonesian Paulus
• English

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Artículo 2024 Revisado por pares 1 cita

An Examination of Digital Marketing as a Tool to Enhance Customer Engagement in the Hotel Industry: A Case Study of the Western Province, Sri Lanka

Madhushan M.I. · Abeywickrama H.N. · Sumanasiri E.A.G.

Purpose: In the digital age, marketing strategies are crucial for engaging customers. This study aims to evaluate how digital marketing enhances customer engagement in the hotel industry, focusing on Western Province in Sri Lanka. This study's primary objective is to assess the impact of digital marketing to enhance cu...

economics and business social sciences

• University of Sri Jayewardenepura
• DOI: 10.31357/ajmm.v3i2.7360

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Artículo 2024 Acceso abierto Revisado por pares

PENGARUH DIGITAL MARKETING DAN EXPERIENTIAL MARKETING TERHADAP KEPUASAN DAN LOYALITAS PENGGUNA JASA TRAVEL PARIWISATA RAKATA TOUR INDONESIA

Vela Aprilia · Armalia Reny WA · Maria Septijantini Alie · Yudhinanto CN · y 2 más

Penelitian ini bertujuan untuk mengetahui pengaruh Digital Marketing dan Experiental Marketing terhadap Kepuasan dan Loyalitas pengguna jasa Travel Pariwisata Rakata Tour Indonesia. Data yang digunakan dalam penelitian adalah data primer dan sekunder. Dalam melakukan penelitian ini, Populasi yang menjadi objek dalam pe...

economics and business social sciences

• IPM2KPE
• DOI: 10.31539/costing.v7i6.12572

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Artículo 2025 Revisado por pares 1 cita

Digital Marketing Replacing Traditional Marketing Methodologies in the New Era

null Jai Narayan Yadav

The rapid advancement of technology and the increasing dependence on digital platforms have transformed the marketing landscape. Traditional marketing methods such as print, radio, and television have been gradually overshadowed by digital marketing strategies, which offer more precise targeting, real-time data analyti...

economics and business social sciences

• Science Research Society
• DOI: 10.52783/eel.v15i2.3313

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Artículo 2023 Acceso abierto Revisado por pares

Effect of Digital Marketing, Customer Relationship Marketing and Competitive Advantage in Improving the Marketing Performance of Leather MSMEs in Sidoarjo

Maulidina Wahyuning Tyas · Dewi Komala Sari

The creative economy sector is very important to improve the economy in Sidoarjo. This research aims to determine the influence of Digital Marketing, Customer Relationship Marketing, and Competitive Advantage on the marketing performance of Leather Crafts MSMEs in Sidoarjo. This type of research uses quantitative resea...

economics and business social sciences Digital Marketing Marketing Performance

• Universitas Muhammadiyah Sidoarjo
• DOI: 10.21070/ups.3288

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Artículo 2025 Revisado por pares

Effects and Prospect of Digital Marketing in Business Growth of Azizi Bank

Autoría no especificada

As we live in a dynamic world, we accept that technology is a rapidly evolving phenomenon and that digital marketing is currently the most popular marketing tactic, which has significantly affected the marketing sector. This study aims to improve comprehension of the significance and meaning of digital marketing. Big b...

economics and business social sciences

• Bakhtar University
• English
• DOI: 10.65460/vol1_iss2_a5

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Tesis de maestría 2023 Acceso abierto

Digital Marketing in Portuguese Religious Organizations

Figueiredo, Iúri Filipe Cardoso

Digital Marketing has changed how organizations communicate with their audiences. The internet has become part of every consumer’s life, as they are increasingly online. Therefore, marketers taken marketing to the digital space through several digital marketing tools. However, Non-profit organizations (NPOs), including...

Digital marketing Religious organizations NPOs Religious marketing

• Portugal
• English

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Tesis (sin nivel) 2024

Analisis Pemanfaatan Digital Marketing oleh Pelaku UMKM Olahan Ubi Kayu di Kelurahan Tanjung Pauh Kota Payakumbuh

Farhanda, Riza Fadilah

Penelitian ini bertujuan untuk menganalisis pemanfaatan digital marketing oleh pelaku Usaha Mikro Kecil dan Menengah (UMKM) olahan ubi kayu di Kelurahan Tanjung Pauh, Kota Payakumbuh. Tujuan penelitian ini meliputi: 1) menggambarkan tingkat pemanfaatan digital marketing oleh pelaku UMKM olahan ubi kayu di Kelurahan Tan...

economics and business social sciences S Agriculture (General)

• Indonesia
• Indonesian

Artículo 2023

THE CONCEPT OF DIGITAL MARKETING 4.0: EVOLUTION, CHARACTERISTICS, TYPOLOGY

Autoría no especificada

The relevance of the research topic is that digital marketing 4.0 is a new type of marketing that has not been developed in the management and economic literature. Digital marketing 4.0 is developing in the era of new digital technologies, refers to a marketing method that uses the Internet, computer communication tech...

• LLC Publishing House “Baltija Publishing”
• Ukrainian

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Artículo 2026 Acceso abierto Revisado por pares

Navigating Environmental Turbulence: Market Orientation, Social Media Optimization, and Marketing Performance with Digital Mediation

Antok Yuri Widiastoro · Sukesi Sukesi

This study examines the effects of market orientation, social media optimization, and environmental turbulence on marketing performance through the mediating role of digital marketing in the garment industry of East Java, Indonesia. The research aims to explain how internal strategic capabilities and external environme...

• Fakultas Ekonomi dan Bisnis Universitas Neger...
• DOI: 10.62794/je3s.v7i3.350

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