Buscador de Tesis y publicaciones académicas

Artículo 2023 Acceso abierto Revisado por pares

Workshop on TikTok Utilization as Digital Marketing Media for the Nasyiatul Aisyiyah Entrepreneur Association (APUNA) Klaten

Winny Perwithosuci · Didit Purnomo · Sitti Retno Faridatussalam · Nur Hidayah · y 2 más

Digital marketing is marketing activity using the internet, either utilizing the website or social media. In 2023, TikTok users are 1.7 billion in the world. This community service activity aims to provide knowledge to members of the Klaten Regency Nasyiatul Aisyiyah Entrepreneurs Association (APUNA) regarding the use...

media and communications social sciences

• PT Formosa Cendekia Global
• DOI: 10.55927/jpmb.v2i9.6168

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Artículo 2026 Acceso abierto Revisado por pares

PENGARUH IMPLEMENTASI MULTI-CHANNEL MARKETING TERHADAP PENJUALAN UMKM KULINER DI PONTIANAK

Vidia Daradinanti · Maria Nita · Risma Carla Lydia Pascasia

The development of digital technology has changed the way culinary SMEs conduct marketing in Indonesia. This study aims to analyze the effect of multi-channel marketing implementation on sales of culinary SMEs in Pontianak. The research method uses a quantitative approach with purposive sampling technique on 30 culinar...

economics and business social sciences

• Institut Shanti Bhuana
• DOI: 10.46229/bee.v8i1.1091

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Other 2026 Acceso abierto

Digital Marketing Services for Vedic Numerologists in India

', Sloppy

Vedic Numerologist is a specialist digital marketing platform dedicated to helping professional numerologists and numerology consultants in India build a credible online presence. Our approach focuses on creating a structured digital growth strategy that connects search engine optimisation, website development, brandin...

• Zenodo
• English
• DOI: 10.5281/zenodo.23037754

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Artículo 2025 Acceso abierto Revisado por pares

ANALISIS PERAN CONTENT MARKETING DALAM MENINGKATKAN BRAND ENGAGEMENT PADA PLATFORM DIGITAL

Ambulani, Nur

Penelitian ini bertujuan untuk menganalisis peran content marketing dalam meningkatkan brand engagement pada platform digital. Dengan menggunakan metode studi literatur, penelitian ini mengeksplorasi elemen-elemen penting content marketing, seperti personalisasi konten, nilai edukasi, elemen visual, dan konten interakt...

Content Marketing, Brand Engagement, Platform Digital

• Universitas Pahlawan Tuanku Tambusai
• DOI: 10.31004/jrpp.v8i1.41605

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Tesis de maestría 2021

What Makes A Digital Marketing Strategy Successful: Insights For Growth-Phase Consulting Firms

Kealy, Megan

Digital marketing is the transformation of businesses and organizational landscapes – be it opening access to global markets and communities of interest, uncovering new pricing models, revolutionizing the placement and distribution of products, transforming media, facilitating greater collaboration and efficiency withi...

Consulting firms economics and business social sciences Content analysis (Communication)

• English
• DOI: 10.17615/nrhd-kk21

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Capítulo de libro 2023 Revisado por pares

Massive Data Collection Strategies in Digital Marketing

Francisco Javier S. Lacárcel

The implementation of data collection and analysis actions can improve the effectiveness and decision making on digital marketing strategies. The aim of this research is to find out which digital marketing actions are carried out by some companies and to be able to link them with big data applications directly or indir...

• IGI Global
• DOI: 10.4018/978-1-6684-6454-0.ch004

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Artículo 2021 Acceso abierto Revisado por pares

Pemanfaatan Digital Marketing pada Produk UMKM di Masa Pandemi Covid-19

Sunarmo Sunarmo · Nurlayla Tusubha · Ani Asriyah

One of the problems in marketing UMKM products is the lack of knowledge about digital marketing. This community service aims to provide education to UMKM players in RW 04 Kramat Pela Kebayoran Baru Jakarta Selatan about the use of digital marketing as a strategy to market UMKM products during the Covid-19 pandemic. The...

H Social Sciences ovid-19; digital marketing; instagram; kramat pela; umkm.

• ILIN Institute Makassar
• Indonesian

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Artículo 2024 Acceso abierto Revisado por pares

Analysis on How Digital Marketing Influence Consumer Behaviour

Alman Bansal -

Digital marketing is a type of marketing strategy that is gaining popularity day by day. Its use is very prominent as well in today’s time but not many know how to utilise it to its full potential while ensuring no rules or regulations or concerns are violated as such. For this reason, this research was conducted where...

economics and business social sciences

• International Journal for Multidisciplinary R...
• DOI: 10.36948/ijfmr.2024.v06i05.26420

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Artículo 2024 Acceso abierto Revisado por pares

IDENTIFIKASI KETERAMPILAN PUSTAKAWAN DALAM MEMASARKAN DIGITAL REPOSITORY DI PERPUSTAKAAN STIKES YARSI PONTIANAK

Hanni Tania · Atiqa Nur Latifa Hanum · Sahidi Sahidi

Digital repository is a storage medium for the academic community that is open access. The selection of marketing media and content that has not attracted users utilizes digital repositories and affects the user level. The method used is qualitative with non-participant observation techniques, in depth interviews. Data...

4. Education social sciences other social sciences

• Universitas Negeri Padang
• DOI: 10.24036/ib.v5i2.470

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Artículo 2022 Acceso abierto Revisado por pares

Analysis of Digital Marketing Strategy at Almeera Atelier

Nur, Dini Hajah · Yusuf, Ismail · Koeswandi, Tika

This research was conducted in order to help optimize the digital marketing strategy implemented to be more efficient and on target. This research uses a qualitative descriptive approach with STP (Segmenting, Targeting, Positioning), Marketing Mix 7P, and SWOT analysis methods. Describes the data obtained from the rese...

economics and business social sciences

• Universitas Pendidikan Indonesia (UPI)
• DOI: 10.17509/asset.v2i2.55867

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