Buscador de Tesis y publicaciones académicas

A influência do uso do digital marketing analytics em decisões efetivas de marketing mediada pela capacidade absortiva

Proença, Marina, 1995-

Resumo: A transformação digital possibilitou um contato mais próximo entre as empresas e seus consumidores. Agora, é possível mensurar o comportamento dos clientes e obter informações mais assertivas, não apenas sobre o que eles falam, mas principalmente sobre o que fazem, seus anseios, localização geográfica, etc. Log...

Impact of the Digital Revolution on Fashion Marketing and Communication Strategies

null Laiba Arshad · null Shaikh Shahryar · null Nabeel Tahir

The major shift of media and digital platforms has changed the meaning of fashion causing a drastic change in fashion businesses. This study examines on how digital technology has impacted fashion marketing and its communication strategies. Media evolution which is a major reason of fashion business shift from traditio...

PERAN PEMASARAN DIGITAL DALAM MENGEMBANGKAN BISNIS SYARIAH

Dihan Rhofhatunnnisa · Dewi Sartika · Kristina Selvi · Ahmad Rafi Anhar

Current developments and business complexity encourage companies to manage customer relationships and increase competitiveness through digital marketing in line with sharia business development. This research explores the role of digital marketing in sharia business in the digital era, with the aim of understanding mar...

The Effectiveness of the Synthesis of Traditional and Digital Marketing Methods on the Example of a Georgian Business Company

Vladimir Tsimakuridze

Models of traditional and digital marketing methods and tools are discussed individually and in terms of their synthesis. The performance indicators of each direction and their compliance with marketing goals are analyzed. It is important to note that only traditional or only digital marketing methodologies and tools,...

Artificial intelligence and transforming digital marketing Artificial intelligence and transforming digital marketing , edited by Allam Hamdan and Esra Saleh Aldhaen, Cham, Switzerland, Springer, 2023, XX, 1188 pp., € 279.99 (hardback), ISBN 9783031358289

Lailatul Sya’diyah

Pendampingan Digital Marketing pada Pelaku UMKM Makanan Ringan melalui Pendekatan ABCD

Aqidatul Izzah · Hari Prastyo · Ellina Feby Arianti · Khafidhoturrofia Khafidhoturrofia · y 1 más

Program pendampingan pelaku UMKM makanan ringan berbasis digital marketing melalui pendekatan Asset Based Community Development (ABCD) ini bertujuan untuk mengoptimalkan potensi UMKM Robi Jaya di Desa Mergobener, Kecamatan Tarik, Kabupaten Sidoarjo. UMKM ini memproduksi kacang bawang sebagai produk unggulan dan beberap...

Peningkatan Penggunaan Teknologi Informasi dalam Edukasi Pemasaran Digital Pelaku Usaha Rumahan

Abulwafa Muhammmad · Dhio Saputra

Home-based business actors are one of the many business fields that play a role in supporting the economy in Indonesia. Home business actors are part of MSMEs (Micro, Small and Medium Enterprises) which must always keep abreast of existing changes and developments. One of the changes and developments that have a major...

DETERMINING CHALLENGES OF DIGITAL MARKETING MANAGEMENT IN DEVELOPING YOUTH ENTREPRENEURSHIP AND CREATIVITY

DITRICK DISMAS MTUKA · BENNY PRAKARSA YUSTIANTO · MAHRINASARI MS · ERNIE HENDRAWATY

Abstract The purpose of this study is to identify the challenges of digital marketing management in fostering youth entrepreneurship and creativity in Tanzania. The low level of digital marketing in Tanzania, due to various challenges, has attracted a researcher in this particular field of study. Customers in the marke...

Leveraging on Digital Marketing Technology to Enhance the Profitability of Oil Palm Micro, Small and Medium Enterprises (MSMEs) in Edo State Nigeria

Friday O ADJENE

This study investigates the potential of leveraging digital marketing technologies to enhance the profitability of oil palm Micro, Small and Medium Enterprises (MSMEs) in Edo State, Nigeria. Oil palm is a crucial sector in the Nigerian economy, but MSMEs within this industry face challenges such as limited market acces...

The Role Of Social Media And Digital Marketing Optimization In Enhancing Sustainable Tourism Destination Promotion

Md. Sohan Ali

This study examines the role of social media platforms and digital marketing optimization in enhancing sustainable tourism destination promotion in Bangladesh. A mixed-method research design was adopted integrating quantitative survey data and qualitative stakeholder interviews. Quantitative data were collected through...