Buscador de Tesis y publicaciones académicas

PENERAPAN DAN PROSES PEMBUATAN KRIPIK PISANG DALAM MENINGKATKAN PENJUALAN DI DESA MANGLIAWAN KECAMATAN PAKIS KABUPATEN MALANG

Zainol Arifin · Ida Sugeng Suyani · null Purwanto · Cakti Indra Gunawan · y 1 más

Outreach regarding banana chip marketing strategies is crucial because marketing strategies aim to promote products using specific plans and tactics to increase sales targets while maximizing limited resources. This will lead to greater competitiveness and profitability in the future. Additionally, training and mentori...

Evaluating Islamic Marketing Strategy of Hajj-Umrah Travel in Digital Era

Dihliza Basya · Maziyah Mazza Basya

General Background: The Hajj and Umrah travel sector is facing intense competition with the rise of licensed and unlicensed travel providers. Specific Background: In the digital era, social media platforms play a crucial role in marketing strategies to attract prospective pilgrims, but these efforts must remain aligned...

Personalized Digital Marketing Strategies: A Data-Driven Approach Using Marketing Analytics

Im Ha Na · Yoo In Jae · Park In Hwa

The rapid development of digital technology has transformed marketing strategies, enabling companies to leverage big data analytics to enhance personalized marketing approaches. With the increasing volume of customer interaction data collected from various digital platforms, businesses can now gain deeper insights into...

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Analysis of the Current Marketing Strategies of Micro Small and Medium Enterprises (MSMEs) in Carcar City, Cebu, Philippines: Towards a Comprehensive Marketing Framework

Jonreil S. Traya -

This study examines the marketing strategies employed by Micro, Small, and Medium Enterprises (MSMEs) in Carcar City, Cebu, Philippines, with an emphasis on combining traditional and digital marketing strategies. The research involved surveys and interviews targeting MSMEs across diverse sectors including food, retail,...

THE DIGITAL MARKETING COMMUNICATION FUNCTIONS IN BUILDING BRAND AWARENESS (A CASE STUDY OF COOL N LITE INDONESIA)

Wilson Jeremy · Daniel Tamburian

In the increasingly advanced era of globalization, companies must be able to develop and keep up with the times by having innovations and new ideas. PT. Multi-Media Sarana or Cool N Lite is a company engaged in the automotive sector by selling products and services for window films and PPF (Paint Protection Film). This...

Optimalisasi Pemasaran dan Produksi Kopi Tangsi Wangi melalui Digital Marketing dan Edukasi Petani

Wala Erpurini · Dino Gustaf Leonandri · Nur Alamsyah

The community engagement program aims to optimize the marketing and production of Tangsi Wangi Coffee through the implementation of digital marketing and farmer education in the region. Tangsi Wangi Coffee, as a prominent local product, holds significant potential for further development in the global market. However,...

The Role of Digital Marketing in Increasing SMEs' Competitiveness

Rui Pedro Silva · Henrique S. Mamede · Arnaldo Santos 0001

Digital marketing, competitive advantage, marketing communication, social media, consumers

Margareta Nadanyiova · Jana Majerova · Lubica Gajanova

Nowadays, marketing in the digital environment is very important for every company. The reason is that internet use has more than doubled in the last decade, and this shift has significantly affected the way customers buy products and communicate with companies. Digital marketing is like any other type of marketing - i...

Digital Marketing Synergy and Green Innovation: A New Paradigm of Marketing Management in Sustainability-Based Economic Development

Lenni Lukitasari · null Ni Luh Gde Sari Dewi Astuti · Hady Sofyan · null Hartoto

Greenhope is a green technology-based company in Indonesia that focuses on developing environmentally friendly products, such as biodegradable plastics, in response to the global issues of sustainability and environmental pollution. In the context of modern marketing, companies like Greenhope face the challenge of inno...