Buscador de Tesis y publicaciones académicas

Artículo 2026 Acceso abierto Revisado por pares

Brand Equity as a Moderator in the Relationship between Social Media Marketing, e-WOM, and Purchase Intention: Implications for Educational Marketing Management

Doris Walfauzi · Vidyarini Dwita

This study aims to examine the influence of social media marketing and electronic word of mouth (e-WOM) on purchase intention, with brand equity as a moderating variable, from an educational marketing management perspective. A quantitative approach was employed using purposive sampling. The sample consisted of 150 resp...

social sciences education

• Alqalam Institute
• DOI: 10.61987/jemr.v5i3.2011

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Artículo 2026 Revisado por pares

Digital Marketing Strategies and Insurance Product Sales Performance Among Insurance Companies in Lagos State, Nigeria

A. F. Falade

The Nigerian insurance industry, despite its vast potential, grapples with persistently low penetration rates, a challenge often attributed to archaic marketing practices and a disconnect from the digitally native consumer. This study investigates the nexus between digital marketing strategies and insurance product sal...

economics and business social sciences

• IIARD Publication Co.
• DOI: 10.56201/ijmcs.v10.no6.2026.pg101.115

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Artículo 2025 Acceso abierto Revisado por pares

Evolving Marketing Strategies of BRI: Digital Transformation Insights (2014-2024)

Citra Biola Lumbantobing · Mirwan Surya Perdhana

This study examines the evolution of marketing strategies at Bank Rakyat Indonesia (BRI) from 2014 to 2024, focusing on the Relationship Manager Funding & Transaction (RMFT) team at the BSD Branch Office. As digital transformation accelerates and customer expectations rise, BRI has adapted its marketing approaches to b...

economics and business social sciences

• PT Lifescifi Akademia Utama
• DOI: 10.54518/art.9.1.2025.652

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Other 2025 Acceso abierto

Hub. 0857 0666 4344, Harga Jasa Customer Service Relation Media Social di Jawa Timur Fortuna Imarks Trans

bintang

KLIK https://wa.me/6285706664344, jasa branding marketing, jasa branding, jasa desain branding, jasa menambah prospek, strategi marketing, strategi marketing menang dipencarian google, digital marketing campaign, digital marketing bisnis, jasa menambah reseller, jasa menambah mitra, jasa optimasi Instagram, jasa aktiva...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.17301094

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Other 2023 Acceso abierto

Developing a Digital Marketing Plan for Kajaani University of Applied Sciences Master School

Bhoomika, Gusai

Digital marketing plays a vital role in ensuring the success of educational institutions in today's competitive marketplace. This thesis, commissioned by the Master School of Kajaani University of Applied Sciences, aims to develop a comprehensive and actionable marketing plan that focuses on enhancing the digital prese...

4. Education social media strategies social sciences

• Finland
• English

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Other 2025 Acceso abierto

Developing a Social Media Marketing Plan for a Medium-Sized Retail Company

Tatichek, Gleb

This thesis develops a social media marketing (SMM) plan for a retail company that is in the process of transitioning from print to digital media communication. The company had already established presence on social media, but performance was inconsistent and lacked measurable objectives. It resulted in weak performanc...

Master's Degree Programme in Business Informatics social media economics and business social sciences

• Finland
• English

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Publication 2025 Acceso abierto

THE ROLE OF DIGITAL MARKETING IN BOOSTING OIL PALM MSMES' PROFITABILITY IN EDO STATE, NIGERIA

Osawe, Benjamin Ehizokhale

This study investigates the potential of leveraging digital marketing technologies to enhance the profitability of oil palm Micro, Small and Medium Enterprises (MSMEs) in Edo State, Nigeria. Oil palm is a crucial sector in the Nigerian economy, but MSMEs within this industry face challenges such as limited market acces...

economics and business social sciences

• Echelon
• English
• DOI: 10.5281/zenodo.15704958

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Artículo 2026 Acceso abierto Revisado por pares

Marketing para bibliotecas, instituições públicas e organizações sem fins lucrativos

Abraham Cohen Steinberg Freire de Lima

Objetivo: deste artigo científico é apresentar e refletir a respeito dos conceitos, da evolução, dos tipos, e das possibilidades do marketing tradicional ao marketing digital voltado ao setor público e em bibliotecas. Método: O método empregado foi a revisão de literatura com uma abordagem qualitativa.Resultados: Houve...

• Universidade Estadual de Londrina
• DOI: 10.5433/2317-4390.2026v15n1p79

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Artículo 2024 Revisado por pares

DIGITAL MARKETING STRATEGY THROUGH SOCIAL MEDIA AT ARUNIKA EATERY, KUNINGAN

Gina Aulia Salsabila · Sudiana Wachyudi · Tia Listiaty · Agung Setiawan · y 1 más

Each business has its marketing strategy. In the digital era, utilizing social media become part of the marketing strategy that every single business has used. Through social media, businesses can reach out to various types of customers and decide who will be their customers. This study aims to find out how digital mar...

economics and business social sciences

• Universitas Dian Nuswantoro
• DOI: 10.33633/jmdb.v3i2.10296

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Artículo 2024 Acceso abierto Revisado por pares 3 citas

Examining marketing cyber-security in the digital age: Evidence from marketing platforms

Tareq N. Hashem

The current study aimed to examine marketing cyber-security (DDoS Attacks, Cross-Site Scripting, SQL Attacks, and passwords attacks) in the digital age by presenting evidence from digital marketing platforms. Depending on the quantitative approach and utilizing a questionnaire as a tool, (133) marketing managers in dig...

H economics and business social sciences Management. Industrial management

• Growing Science
• DOI: 10.5267/j.ijdns.2023.11.020

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