Buscador de Tesis y publicaciones académicas

Pelatihan Digital Marketing Batik Ecoprint (Bacoprint) Dengan Memanfaatkan Media Sosial Kelompok Nasyiatul Aisiyah Pekalongan

Nurul Farida · Fitri Palupi Kusumawati · Desi Budiono

Nasyiatul Aisiyah (NA) Cabang Pekalongan, Lampung Timur merupakan organisasi otonom Persyarikatan Muhammadiyah pada kalangan kelompok Perempuan muda keluarga Muhammadiyah yang terletak di kecamatan Pekalongan. Nasyiatul Aisiyah (NA) memiliki potensi potensi SDM yang mumpuni dan produk kewirausahaan hasil karya inovasi...

Millennial and generation Z digital marketing communication and advertising effectiveness: A qualitative exploration

Alison Munsch

Millennials are among the largest age cohorts in United States commanding the strong buying power. They are digital natives perplexing the marketing world to develop effective digital advertising s...

Innovative marketing examples from Hallyu, good practices in innovative – digital and online – marketing activities of the South Korean music industry and TV series

Éva Gajzágó · Viktória Ramóna Dávida

Customer Data Platforms: A Pattern Language for Digital Marketing Optimization with First-Party Data

Tiago Boldt Sousa

Digital marketing in hospitality and tourism: A bibliometric journey and future research directions

Khalil Ahmad · Yachna Gharde

Diseñando prendas propias: Plan de marketing digital para una marca online de moda personalizada

Oña Romero, Stephanie Samantha

Oña Romero, Stephanie Samantha; director de proyecto: Muñoz Julve, Carlos

Marketing Automation: A Design Perspective

Declan Scully

Digital Marketing Training for MSMEs to Increase Marketing Channel of Local Banten Product

Septariawulan Kusumasari · Fitria Riany Eris · Yudi LA Salampessy · Anggoro Suryo Pramudyo · y 6 más

This community service activity is a digital marketing training conducted by a lecturer of Food Technology Study Program, Sultan Ageng Tirtayasa University to the people of Ciborang Village, Kadubeureum Village, Pabuaran District, Serang Regency. The purpose of this service activity is to provide training and practical...

Artificial Intelligence Applied to Digital Marketing

José Eduardo Aleixo · José Luís Reis · Sandrina Francisca Teixeira · Ana Pinto de Lima

In a time when the interest in artificial intelligence (AI) is increasingly gaining prominence, being considered by many as the beginning of the 4th Industrial Revolution, this chapter of this book explores, using qualitative research methodology, the impact resulting from AI applied to digital marketing. The analysis...

Utilizing appropriate technology for enhancing production and digital marketing of traditional food through a website

Muhamad Azrino Gustalika · Aditya Wijayanto · Riri Irma Suryani

Serayu Larangan Village in Purbalingga has MSMEs in the form of typical food, namely Jenang and Wajik "Jati Rasa". This MSME was founded during the Covid 19 pandemic. This MSME had problems in production and marketing. So far they have only used manual methods both in Jenang production and in sales. This service aims t...