Buscador de Tesis y publicaciones académicas

Plan de marketing digital de la Distribuidora de Licores, Comercial SISI

Rodriguez Vargas, Ronald Fernando · Sima Miranda, Carlo Julio

Actualmente, y debido a la coyuntura de la pandemia que se vive, muchos pequeños negocios o microempresas se han visto afectados económicamente debido a que no contemplaron en su trabajo cotidiano la aplicación de estrategias de marketing digital que permitan mejorar sus procesos de ventas o posicionar su marca. El obj...

The Impact of Modern Marketing Strategies on Consumer Purchase Behaviour: A Secondary Data Analysis

null DEVIKA B · null MADAN R

Marketing strategies have developed over time as a result of technological progress, changing customer needs, and stronger competition. Businesses are now focusing more on digital marketing. marketing, relationship marketing, influencer marketing, and data-driven personalization to enhance customer engagement the and i...

SMM-TOOLS IN MODERN BUSINESS ANALYSIS

Catherine Shikovets · Halyna Kvita · Olga Kondratyuk

The article examines the main characteristics of the digital economy, which include informatization, globalization, the use of IT technologies, ease and accessibility of obtaining information. Therefore, an analysis of the development of individual markets, companies, and enterprises is impossible without an analysis o...

Literature Review : Website sebagai Sarana Digital Marketing pada Sekolah Dasar dan Menengah di Era Cloud Computing

Nove Kurniati Sari · Syaddam Syaddam · Riski Zulkarnain

Websites and cloud computing are strategic foundations for supporting digital marketing, education management, and marketing strategies in primary and secondary education schools. The website functions as an official information centre that conveys the achievements that have been achieved by the school, activities, and...

Digital Marketing in the Development of Pharmaceutical Companies: The Current Aspects and Perspectives

Valentyna M. Protsenko · Anastasiia V. Protsenko

The article studies the modern aspects and prospects of using Digital marketing in the development of pharmaceutical companies. Digital marketing in the pharmaceutical industry has been found to help reach an expanded global customer base, providing multiple opportunities to enhance the promotion and sustainability of...

MARKETING PRACTICES OF AGRO PRODUCTS IN RAJASTHAN: AN ANALYSIS OF MARKETING CHANNELS, DIGITAL PLATFORMS, AND FARMER INCOME

Nema Ram Raika · Dr Ashok Kumar

Purpose. This study analyses the marketing practices of agro products in Rajasthan, examining the marketing channels farmers use, the factors that affect agro-product marketing, the role of intermediaries, and the impact of digital marketing platforms on farmer income and profitability. Methodology. A descriptive-analy...

Digitalization of Pipang Product Marketing for Increasing SME Sales

I. Ilman · Pratiwi Ramlan · Wahyudi Sofyan · Muhammad Rais Rahmat Razak · y 1 más

This study focuses on pipe marketing to increase SME sales in Puncak Harapan Village, which lacks extensive marketing strategies and brands with significant selling value. It aims to leverage the potential of digital technology to expand opportunities for the growth and success of SME businesses in the current digital...

Exploration of the Influencing Factors of Farmers' Willingness and Behavior in New Media Marketing under the Background of “Digital Commerce and Rural Development”

Qiongqiong Zhang

Under the background of “Digital Commerce and Rural Development”, utilizing new media for marketing has become the main way to expand the sales of agricultural products.This paper takes farmer survey data as a sample, based on the theory of planned behavior, explores the influencing factors of the “Digital Commerce and...

Implementasi Analisis SWOT Dalam Strategi Pemasaran Digital Sebagai Upaya Peningkatan Siswa Baru

null Vip Paramarta · null Rheza Fasya · null Khilda Fauziah Lasminingsih · null Hanifah Sukmana · y 1 más

Implementing SWOT analysis in digital marketing strategies is crucial in increasing the number of new student registrants in educational institutions. SWOT, an abbreviation of Strengths, Weaknesses, Opportunities and Threats, provides a basis for formulating effective strategies. In the context of digital marketing, po...

Efficient customer segmentation in digital marketing using deep learning with swarm intelligence approach

Chenguang Wang 0002