Buscador de Tesis y publicaciones académicas

Digital Darwinism: : Digital transformation, marketing and public higher education in Greece.

Nektarios Makrydakis

The present study concerns the position of marketing and its digital transformation as an administrative function in public higher education organizations in Greece. The study started from the need to understand the attitudes of Greek public university managers towards the need to adopt new practices such as marketing...

Digital Marketing Improvement to Achieve Awareness and Better Engagement for Holybags

null Raisy · Renza Fahlevi · Fitriana Aidnilla Sinambela

Purpose: The study provides insight on the importance of Digital Marketing and its evolution which sees business today keep up eith the latest trends and explore new ways to promote products or services and achieve virality via social media deemed beneficial for business. Method: Qualitative methodology consist of obse...

PELATIHAN PEMANFAATAN MEDIA SOSIAL SEBAGAI PELUANG USAHA PADA UKM DI PULAU HARAPAN, KEP. SERIBU, JAKARTA

Nining Purwaningsih · null Lena Erdawati · null Dede Sunaryo · null Metha Dwi Apriyanti · y 1 más

Social media is now widely used in almost all companies, the reason is to reach consumers more quickly, easily and widely. Social media (Instagram, Whatsapp, Facebook, etc.) is part of digital marketing, namely product marketing efforts using digital media and internet networks. The change in marketing behavior from co...

Impact of Digital Marketing on Small Business

Dr. Pradip Kumar Das

With mounting blossoming in technology, use of digital marketing is also flowering. Marketers are weathering added dilemma each day with opposing breeds of hopes in this digital epoch. Digital marketing actuates electronic media to cultivate products or services into market. It also induces customers and permits them t...

STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN (Studi Kasus UMKM Lapangan Pancasila Kota Palopo)

FADILLAH, NURUL

ABSTRAK Nurul Fadillah, 2023 “Strategi Digital Marketing Dalam Meningkatkan Penjualan (Studi Kasus Umkm Lapangan Pancasila Kota Palopo)”. Skripsi Program Studi Manajemen Bisnis Syariah Fakultas Ekonomi Dan Bisnis Islam Institut Agama Islam Negeri Palopo. Dibimbing oleh Burhan Rifuddin Rumusan masalah pada penelitian in...

Research Dataset of Digital Marketing in Indonesia

Prameswari, Ully Amri

Research Dataset of Digital Marketing in Indonesia. The dataset contains demographics of responden, report of PLS Bootstrapping and PLS Algorithm in excel and image.

Consumer Engagement

Wilson Ozuem · Michelle Willis

¿PLAN DE EMPRESA PARA LA CREACIÓN DE UNA CONSULTORA DE MARKETING DIGITAL BASADA EN INTELIGENCIA ARTIFICIAL¿

Dolado Ricote, Miriam

Plan de Empresa para la creación de una consultora de marketing digital basada en Inteligencia Artificial.

PENGARUH VIRAL MARKETING DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN MELALUI PURCHASE INTENTION SEBAGAI VARIABEL INTERVENING

Lusia Tria Hatmanti Utami · Ambar Lukitaningsih · Clariva Latulinskey

Olahraga badminton di kota Yogyakarta saat ini sedang gencar dilakukan guna menciptakan tubuh yang sehat dan ideal. Hal ini menyebabkan pertumbuhan yang pesat dalam sektor olahraga dan usaha kecil menengah yang fokus pada olahraga, khususnya badminton di kota Yogyakarta. Oleh sebab itu, tujuan dari penelitian ini adala...

Exploring How AI, Machine Learning, and Social Media Data Impact Digital Marketing and Consumer Behavior

Lazim Istiak · Ahmed Imran Kabir · Abdullah Al Fahad · Jayanta Sarker · y 2 más

This study investigates the transformative role of artificial intelligence (AI) in digital marketing, focusing on its function as a mediating variable that enhances marketing strategies. AI technologies, including predictive analytics and machine learning, enable businesses to deliver personalized user experiences, str...