Buscador de Tesis y publicaciones académicas

Digital Marketing in the Age of Artificial Intelligence: Challenges, Opportunities, Trends

Autoría no especificada

The article examines the main trends in marketing according to leading digital agencies in Bulgaria. Analysis of existing publications shows that artificial intelligence retains its dominant role in digital marketing. Without a doubt, AI provides marketers with new and effective ways to target audiences, personalize co...

Consumer Engagement

Wilson Ozuem · Michelle Willis

¿PLAN DE EMPRESA PARA LA CREACIÓN DE UNA CONSULTORA DE MARKETING DIGITAL BASADA EN INTELIGENCIA ARTIFICIAL¿

Dolado Ricote, Miriam

Plan de Empresa para la creación de una consultora de marketing digital basada en Inteligencia Artificial.

PENGARUH VIRAL MARKETING DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN MELALUI PURCHASE INTENTION SEBAGAI VARIABEL INTERVENING

Lusia Tria Hatmanti Utami · Ambar Lukitaningsih · Clariva Latulinskey

Olahraga badminton di kota Yogyakarta saat ini sedang gencar dilakukan guna menciptakan tubuh yang sehat dan ideal. Hal ini menyebabkan pertumbuhan yang pesat dalam sektor olahraga dan usaha kecil menengah yang fokus pada olahraga, khususnya badminton di kota Yogyakarta. Oleh sebab itu, tujuan dari penelitian ini adala...

Exploring How AI, Machine Learning, and Social Media Data Impact Digital Marketing and Consumer Behavior

Lazim Istiak · Ahmed Imran Kabir · Abdullah Al Fahad · Jayanta Sarker · y 2 más

This study investigates the transformative role of artificial intelligence (AI) in digital marketing, focusing on its function as a mediating variable that enhances marketing strategies. AI technologies, including predictive analytics and machine learning, enable businesses to deliver personalized user experiences, str...

The Influence of Fear of Missing Out (FoMO), Brand Image, and Influencer Marketing on the Purchase Decision of Glad2Glow Skincare Products

Nur Addina Haula Wibowo · Shenda Aprilia Christanti · Ardy Tri Yunianto

The purpose of this study was to examine how digital marketing, influencer marketing, and fear of missing out affected customers' decisions to buy Glad2Glow skincare products, especially those who live in East Jakarta. This study employed a quantitative approach using an associative-causal methodology. A targeted sampl...

Applying Digital Advertising in Food and Beverage Industry for McDonald’s with Marketing 5.0 Approach

Sardjono Wahyu · Cholidin Achmad · Johan

Digital Marketing and Advertising 5.0 has the potential to completely change how Food and Beverage (F&B) companies connect and interact with their target audiences. F&B companies can gather and analyze enormous amounts of data in real-time thanks to the integration of cutting-edge technologies like artificial intellige...

Literasi Digital Dan Kesiapan Kewirausahaan Melalui Pelatihan Digital Marketing Bagi Siswa SMA Negeri 3 Semarang

null Elia Resha Fatmawati · null Amron · null Mahmud · Roymon Panjaitan · y 1 más

Literasi digital produktif dan keterampilan kewirausahaan digital merupakan kompetensi penting bagi siswa di era ekonomi digital. Namun, hasil identifikasi di SMA Negeri 3 Semarang menunjukkan bahwa siswa masih dominan menggunakan media digital secara konsumtif dan belum memahami digital marketing secara sistematis. Ke...

El marketing digital como motor de la economía circular: oportunidades para empresas sostenibles [Digital marketing as a driver of the circular economy: opportunities for sustainable businesses]

Javier Francisco Luzuriaga-Jaramillo · Mariella Johanna Jácome-Ortega

La investigación se enfoca en analizar el marketing digital como motor de la economía circular en las empresas de publicidad de la ciudad de Loja que promuevan el cuidado del medio ambiente. Se emplea una metodología mixta que combina enfoques inductivos, deductivos, analíticos e históricos. Se encuestaron 95 clientes...

ANALISIS DIGITAL MARKETING ANTARA APLIKASI MYBCA DAN WONDR BY BNI

null Chanda Vedalla Putra · null Julia Ananda Caesaria · null Jonathan Jonathan · null Lia Willson · y 4 más

This study analyzes the digital marketing strategies between two leading digital banking applications in Indonesia, namely MyBCA from Bank Central Asia (BCA) and Wondr by BNI from Bank Negara Indonesia (BNI). The research focuses on comparing features, digital marketing strategies, as well as customer acquisition and r...