Buscador de Tesis y publicaciones académicas

The impact of AI-supported marketing capabilities and analytics on SMEs' customer agility and marketing performance

Fatma Demirağ

This research examines the impact of marketing analytics and artificial intelligence applications on customer agility and marketing performance in businesses that adopt e-commerce. In this quantitative study, data were collected through a questionnaire. Data collected from 227 managers online were analyzed using the Sm...

PENERAPAN DIGITAL MARKETING MELALUI TEKNIK COPYWRITING DAN SEO BAGI UMKM

Dicky Supriatna · Julisar Surjadi · Deasy Ariyanti Rahayuningsih

In today's technological era, digital marketing is one of the keys to business success. The implementation of digital marketing includes copywriting and Search Engine Optimization (SEO) techniques. The implementation of this service activity provides training for MSME actors to know, understand, and be able to practice...

Characteristic Similarities between Agri-Food Marketing in Bottom of the PyramidSubsistence Markets and Digital Marketing

Autoría no especificada

Comparative Analysis of Traditional Marketing Strategies versus Digital Marketing Strategies in Indian Tourism Industry

Autoría no especificada

Opportunities and Challenges of Digital Marketing in India

Bose, Dr. Subhankar · Kumar, Dr. Gunjan

India is a huge market for marketing of any company's product. It is because of its rising population size and increasing disposable income especially of its young population .Hence all the marketers' pays special attention to India for its own business. As you know, along with the passage of time everything changes in...

Optimizing the Marketing Mothership

Wendy Lewis

Digital communications in tourism marketing strategies

Rut Gomez Sobrino

Das Marketing-Dream-Team

Sophia Hoferer

Marketing Technologies (Martechs)

Hashem Aghazadeh · Mozhde Khoshnevis

The Influence of Social Marketing Media and Digital Influencers on Fashion Purchase Decisions through Customer Reviews on the Shopee Marketplace

Verawaty Verawaty · Yayu Pratiwi Seran

The purpose of this study is to determine and analyze the influence of social media marketing and digital influencers on customer reviews and fashion purchase decisions. To find out and analyze the influence of customer reviews on purchase decisions on the Shopee Marketplace, to find out and analyze the influence of so...