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With the accelerated development of the global digital economy, digital commerce is becoming an increasingly important part of global trade. At the same time, widespread mobile internet penetration and technological advances are creating unprecedented marketing channels and transaction scenarios. Mobile marketing plays...
Hassan Al-Ababneh · Firas Alotoum · Mahmud Dalbouh · Olga Popova · y 2 más
The purpose of the study is to develop a methodology for determining the modification of digital marketing and logistics and the peculiarities of their management under the influence of artificial intelligence. A theoretical and methodological analysis of existing research was carried out, relevance and purposefulness...
Sri Handayani · Andriyani Prawitasari · Siti Hanilla
This research is to analyze the use of digital marketing strategies implemented at BUMDes Lestari Jaya and analyze the factors that hinder the development of BUMDes Lestari Jaya online stores and analyze the proposed appropriate marketing strategies to optimize the reach of BUMDes Lastari Jaya Digital Marketing. This a...
Samsul Huda · Muhamad Habibi Kudsi Asari · Nur Qomariah
Purpose: This study delves into the vital role of digital marketing capability in driving the performance of small and medium-sized enterprises (SMEs), highlighting how customer engagement serves as a key mediator and market turbulence acts as a critical moderator. By weaving together internal organizational processes...
Purpose This study aims to explore the impact of financial technology (fintech) and behavioral intention on financial inclusion, specifically focusing on the role of digital marketing as a mediator. Design/methodology/approach Using a quantitative research design, this study collected data from 638 respondents in the p...
The thesis aims to create a Digital Marketing Strategy that can increase sales revenue for Airisto Marina. The main objective is to analyze the current situation of the company and what digital marketing tools can be used to create awareness and boost sales. The focus was on the people from land, who are looking to spe...
trendsInternational Tourism Developmentfi=Matkailu|sv=Turism|en=Tourism|social media
Abstract: Digital marketing has revolutionized the way consumers interact with brands and purchase products and services. The COVID19 pandemic has further accelerated this transformation, compelling businesses to heavily rely on digital channels for reaching and engaging their target audience. This study examines the c...
The article is dedicated to the development of internet-marketing tools. The development of information and communication technologies has led to an increase of their role not only in the lives of consumers, but also in marketing activities, in the form of multi-channel interaction with customers. E-marketing can be th...
Introduction. The development of the digital economy significantly changes the operating conditions of enterprises and the formation of their competitive advantages, which requires a rethinking of classical models of strategic marketing management. The purpose of the article is to investigate the evolution of strategic...
Solikhah Yuliatiningtyas · Syaharani A. Putrian · Tyan A. Ramadiansyah
This study investigates the impact of digital marketing training on rural economic development and women's empowerment in Nglinggi Village, Klaten, Central Java. Conducted over two years, the research engaged 25 participants from various backgrounds, utilizing interviews and observations. Drawing from Marketing and Wom...
2. Zero hunger5. Gender equality9. Industry and infrastructure4. Education
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