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Introduction: Small and Medium Enterprises (SMEs) are a cornerstone of global economic development but often face barriers such as limited resources, restricted market access, and high competitive pressure. Digital marketing has emerged as a transformative tool that enables SMEs to enhance visibility, improve customer...
Digital Content Marketing (DCM) has become a primary tool for marketers in driving lead generation in today’s digital marketing world. Leading brands are creating and curating content in order to develop brand equity, connecting content to brand story and narrative. And while strong theoretical models of content market...
MarketingDigital content marketingeconomics and businesssocial sciences
Alexander Caraballo Payares · Jorge Luna · Adolfo Carbal Herrera
Background and objectives: This paper seeks to analyze the current state of digital marketing adoption by Small and Medium-sized Enterprises (SMEs) in Colombia and its consequent impact on these entities. To achieve this, the digital marketing strategies employed by Small and Medium-sized Enterprises across various sec...
Digital marketing9. Industry and infrastructuresocial sciences1. No poverty
Nunung Sanusi · Muchsin Al-Fikri · Adi Permana Sidik
The rapid advancement of information technology has positively influenced various aspects of society, including the indigenous community of Cireundeu Village in Cimahi City, West Java. The community has adopted digital marketing, particularly through Instagram, as part of the transformation of the indigenous village in...
Mohammed Ali Sharafuddin · Meena Madhavan · Sutee Wangtueai
Inbound digital marketing strategies play a vital role in the tourism industry, significantly influencing visitors’ decision-making processes, enhancing tourist experiences, and ensuring post-consumption satisfaction. This study explores the effectiveness of digital marketing strategies in shaping tourists’ perceptions...
sustainable tourism developmentdestination service qualitysustainable tourismdevelopmentJF20-2112
The article considers the peculiarities of using digital marketing as an effective means of interaction with the market and its target segments in the conditions of permanent crisis phenomena that arise in recent decades. The essence of the concept of digital marketing in crisis, as a special type of activity and proce...
9. Industry and infrastructureeconomics and businesssocial sciences16. Peace & justice
Traditional marketing strategies remain a vital tool in the healthcare industry despite the rise of digital marketing. This paper explores how traditional marketing methods, such as print advertising, television and radio commercials, direct mail, and word-of-mouth marketing, influence consumer purchase decisions in he...
Yu. V. Zakharchenko · T. V. Kuvaeva · Yu. M. Makukha
Methods. The results were obtained through the application of general and specific methods of scientific knowledge: a systemic approach – when studying the problems and challenges in the energy sector that Ukraine faces; theoretical generalization – when studying digital marketing tools in the restoration of energy inf...
other engineering and technologiesengineering and technology
This thesis was for Kenkäboxi.fi, an e-commerce retailer (e-tailer) company importing shoes from China and selling them for consumers in Finland via its online store. Kenkäboxi.fi has been active for four months, and it has not got enough sales so far. It has been focusing its digital marketing on two channels only, wh...
E-Commerce & Marketing4. Educationeconomics and businesssocial sciences
The use of the internet every day has increased. This is something that must be realized by micro, small and medium enterprises (MSMEs). One of the marketing media that is currently in great demand by SMEs to support sales promotions is digital marketing. This progress is considered very useful as a business marketing...
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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