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98.214 resultados para «marketing digital»

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Artículo 2023 Acceso abierto Revisado por pares 5 citas

Increasing Tourist Intention To Visit Of Coastal And Marine Tourism Visits Through Digital Marketing

Taufiq Rahmat · Dadan Sumantri

Background – The Covid-19 pandemic has made the world economy to experience a sharp decline, especially in the tourism sector. One of the tourism sectors affected is coastal and marine tourism. To increase the number of tourists again, many researchers state that digital marketing has a significant role.
 Aim – Th...

economics and business social sciences
  • Universitas Muhammadiyah Gresik
  • DOI: 10.30587/jurnalmanajerial.v10i01.4651
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Artículo 2024 Acceso abierto Revisado por pares

Training to fulfill economic scale targets for UMKM products in Batujajar Transit Apartment through digital marketing

Endah Wulandari · Elazmanawati Lembong · Adhi Prapaskah Hartadi · Putri Widyanti Harlina

Micro, Small and Medium Enterprises (MSMEs) have a significant role in supporting economic and industrial growth. However, there are still a number of problems that need to be overcome so that MSMEs can make optimal use of technology to increase business efficiency. One of the problems faced by MSMEs is choosing the ri...

economics and business social sciences
  • Universitas Muhammadiyah Magelang
  • DOI: 10.31603/ce.12113
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Artículo 2025 Acceso abierto Revisado por pares

THE IMPACT OF ARTIFICIAL INTELLIGENCE AND AUTOMATION ON DIGITAL MARKETING STRATEGY

null Savitha D · null Gagan R

Artificial Intelligence (AI) and automation are revolutionizing digital marketing by offering unparalleled personalization, efficiency, and decision-making capabilities. This research investigates the transformative role of AI in shaping marketing strategy, with a focus on consumer perception, ethical dilemmas, and ope...

economics and business social sciences
  • EPRA JOURNALS
  • English
  • DOI: 10.36713/epra21761
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Other 2021 Acceso abierto

Digital marketing in the tourism industry of Nepal : case: Caravana Himalaya

Shreesh, Indradeep

In March 2020, a pandemic of coronavirus went globally. The tourism industry of Nepal was severely affected because of the shutdown of the companies. As a result, it was hard to survive for travel and tourism companies like Caravana Himalaya. The main objective of this research is to help with Caravana Himalaya from th...

Bachelor's Degree Programme in International Business Nepal Himalayas economics and business
  • Finland
  • English
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Artículo 2025 Acceso abierto Revisado por pares

Digital Marketing Strategies in Introducing Sports Products to the Millennial Generation

null Ramadhany Hananto Puriana · null Amin Pujiati · null Salmon Runesi · null Michael Johanes Hadiwijaya Louk · y 2 más

This study examines digital marketing strategies for introducing sports products to the millennial generation, focusing on social media, influencer marketing, and interactive content. Millennials, known for their strong digital engagement, require targeted and innovative marketing approaches to drive purchasing decisio...

economics and business social sciences
  • Universitas PGRI Adi Buana Surabaya
  • DOI: 10.36456/j-stand.v6i1.10176
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Artículo 2023 Acceso abierto Revisado por pares

Effectiveness of Digital Marketing on Revisit Intention Outpatient of Brebes Regional General Hospital

Shella Vina Putri · Endang Ruswanti · Rokiah Kusumapradja

Background: The Covid-19 outbreak turned into a pandemic in Indonesia in 2020. The patient's intention to visit the hospital due to the pandemic but can be influenced by the hospital's marketing strategy. Brebes Regional General Hospital before the Covid-19 pandemic used conventional marketing and, in an effort, to inc...

3. Good health
  • Green Publisher
  • DOI: 10.59188/jurnalsosains.v3i10.1033
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Artículo 2026 Acceso abierto Revisado por pares

Green marketing framing and sustainable consumer behavior: the mediating role of digital marketing among younger consumers in Malaysia

Ahmed AL-Saedi · Asmaul Husna Bin Haris Fadzilah

The idea of sustainable consumption remains of great interest in emerging economies, especially among younger consumers who are active online. Although green marketing has been widely researched, little has been done to investigate the role of different framing strategies in shaping consumer responses in digital commun...

economics and business social sciences
  • Research and Development Academy
  • DOI: 10.37868/hsd.v8i2.2293
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Artículo 2026 Acceso abierto Revisado por pares

Transformation of Traditional Woven Fabric Marketing through Augmented Reality Technology as a Community Empowerment Effort in Tenganan Traditional Village

I Dewa Ayu Tita Permata Tabita · null Luh Gede Putri Kusuma Pekerti · null Dhony Harry Budyanto

Traditional weaving artisans in Tenganan Traditional Village possess significant potential to produce superior products based on local cultural heritage. However, limited adoption of digital marketing has resulted in conventional marketing practices, leading to restricted market reach and suboptimal sales performance....

  • LPPM Universitas Muhammadiyah Tasikmalaya
  • DOI: 10.35568/abdimas.v9i1.7518
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Artículo 2025 Acceso abierto Revisado por pares

Analisis Penerapan Digital Marketing Pada UMKM Puding Dalam Upaya Meningkatkan Penjualan Disurabaya

Krisna Margahayu Rahmadany · Umi Khumaidah · Indah Trifiana · Maya Suci Rahmadani · y 2 más

Perkembangan teknologi digital mendorong pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk beradaptasi dengan memanfaatkan pemasaran digital sebagai upaya meningkatkan daya saing dan penjualan produk. UMKM puding di Surabaya merupakan salah satu sektor yang berpotensi berkembang melalui digital marketing, namun masi...

economics and business social sciences
  • Universitas Pahlawan Tuanku Tambusai
  • DOI: 10.31004/riggs.v4i4.4550
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Artículo 2024 Revisado por pares

The Revolutionary of I.R. 4.0 Digital Fashion Marketing in Fashion Design Studies for Malaysia Institution

Mohd Farhairuddin Bin Anuar

Fashion marketing plays a crucial role in the creative Industrial Revolution (IR) 4.0, which is characterized by the integration of digital technologies, data analytics, automation, and connectivity. There are many marketing tools that can be used as a strategy to market their fashion products to consumers. The objecti...

  • Technoarete Research and Development Associat...
  • DOI: 10.36647/ttassh/04.02.a001
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