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Introduction. The use of artificial intelligence tools in digital marketing is currently several steps ahead of its theoretical foundations described and formed by scientists. Accordingly, the relevance of the study is due to the rapid introduction of artificial intelligence into digital marketing, which ushered in a n...
This study examines the impact of digital transformation on environmental sustainability from a digital marketing perspective and explores green digital marketing solutions. Digital transformation plays a strategic role in achieving environmental sustainability goals while reshaping the business models and marketing pr...
The Covid 19 pandemic and the development of digital technology and the internet have changed the way business is digitally based, so that many marketing activities have also turned to digital. This study aims to explain the implementation of Digital Marketing and online consumer behavior on MSME business performance....
Firm Performanceeconomics and businesssocial sciencesDigital Marketing
<span>This thesis aims to explore the most effective digital marketing strategies for enhancing brand awareness among small and medium-sized enterprises (SMEs). In today's digital age, digital marketing plays a crucial role in helping SMEs compete in the marketplace and establish their reputation. However, limited reso...
The rapid emergence of a new generation of digital technologies has made the digital marketplace a significant force pushing social and economic transformation on a global scale. More businesses are choosing to quicken the pace of digitization in the post-epidemic environment. This study analyzes the effects that digit...
9. Industry and infrastructureeconomics and businesssocial sciences
null Nelce Opang · null Abedneigo C. Rambulangi · null Mey E. Limbongan
This study aims to determine the increase in sales of digital marketing strategies in the A+ Toraja Clothing business. The procedure for collecting data from this study is observation, interviews, dokumentation, interviews, dokumentation. The type of research using research methods which include 4 (four) things, namely...
Today marketing strategies cannot do without the use of digital technologies, which allow you to reach a wider audience and effectively interact with consumers. Digital technologies in marketing include a wide range of tools, such as social networks, search engines, content marketing, email newsletters, advertising pla...
The tourism sector has experienced a major revolution due to the fast uptake of digital marketing, social networking sites, and influencer marketing techniques. The digital tools have also transformed tourism marketing communication in a great way because they allow interactive communication, personalised message, and...
Digital marketing represents a modern approach to marketing. This type of marketing is an important tool for gaining a competitive advantage. The primary benefits of digital marketing for the business sector include providing personalized attention to each customer and cultivating a sense of uniqueness and added value...
2. Zero hungereconomics and businesssocial sciences
ABSTRACT Digital marketing has become a fundamental driver of business performance in the modern competitive environment. This study examines the impact of digital marketing trends on business performance with reference to MD Infotech. The research focuses on key digital marketing strategies such as social media market...
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