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Internet marketing management has become a critical element of enterprise development in the digital economy, enabling organizations to interact with customers more efficiently and expand their market reach. This study examines the theoretical foundations and managerial challenges of internet marketing, focusing on the...
Digital content marketing on buying decisions, the aim is to review existing literature on digital content marketing and buying decisions, namely that through content marketing you can increase interest in visiting a product so that it becomes a decision to purchase goods or services, and understand the stages of buyin...
This internship was carried out at Permata Mart, an SME engaged in the retail business of daily necessities and located in the Permata Baloi area, Batam City. The purpose of this internship was to assist Permata Mart in improving its marketing effectiveness through the implementation of digital marketing strategies. Th...
The metaverse can be defined as a seamlessly interconnected digital universe promising a revolution in the ways how consumer brands and firms will be interacting and transacting in the near future. The parallel activities by consumers who engage and transact in virtual spaces and firms who are investing huge capital in...
The purpose of this article is to provide a comprehensive examination of the informational and organisational capabilities of marketing activities in the market for digital products and services. It highlights the importance of data analysis, web analytics and technology partnerships for success in the digital marketpl...
HF5001-61829. Industry and infrastructuresocial sciencesmarketing of IT companies
Just as in the field of architecture every detail is important, from the foundation to the roof every element must be carefully planned and executed, it is the same with digital marketing - every detail, from the creation of the website, its promotion, social networks to advertising, must be carefully planned and perfo...
9. Industry and infrastructureother engineering and technologiesengineering and technology
With the rapid development of the digital economy, mobile payment with its easy and fast, safe and reliable characteristics attracts people’s attention, more and more consumers tend to use mobile payment as a means of payment. Among them, Alipay, as the leading software with financial payment function in China, has bee...
Bastian, F. (Feri) · Afriani, S. (Sulisti) · Putri, L. (Lydia)
The aim of this research is to determine the influence of digital marketing, brand image and relationship marketing on purchasing interest (Y) for ROG (Republic of Gamers) products in Bengkulu City. This type of research is a type of association research. The data collection method in this research used a questionnaire...
Relationship MarketingPurchase InterestIndonesiaeconomics and business
Perkembangan teknologi internet telah mengubah perilaku dan kebiasaan masyarakat, termasuk dalam aktivitas perdagangan. Salah satu platform yang memanfaatkan teknologi digital adalah social commerce seperti TikTok Shop. Penelitian ini bertujuan untuk menganalisis pengaruh content marketing, viral marketing dan influenc...
Daulay, Raihanah · Ramadhan, Muhammad · Ridwan, Muhammad
Purpose – This research aims to formulate the factors that influence the marketing performance of halal culinary SMEs in North SumatraMethodology – This research adopts an explanatory research approach, which describes the cause-and-effect relationships between the research variables and the hypothesis testing. The res...
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