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Muhammad Al Ikhsan Nur · Felina C. Young · Sionnida A. Baes · Robert Y Co · y 2 más
Micro, Small and Medium Enterprises (MSMEs) are critical engines of economic growth and innovation, yet their potential is often constrained by limited access to financing. This dissertation explores how strategy marketing and digital transformation can empower MSMEs to overcome these barriers and secure financial reso...
The rapid development of digital technology has driven substantial changes in consumption patterns and marketing strategies, including purchasing decisions related to halal products among university students, who represent the generation most adaptive to technological advancement. Growing awareness of the importance of...
ABSTRACT Digital marketing changes the way companies sell their products. Managers of B2B companies are looking for answers how to deploy digital marketing strategies to boost their sales success. There is scarce research on most suitable online promotional techniques with regard to the B2B segment therefore this thesi...
online marketingeconomics and businesssocial sciencesB2B
Tomas Diki Anggoro · Lustono Lustono · Siti Maesaroh
ABSTRACT This research is motivated by the phenomenon in which the growth of MSMEs (Micro, Small, and Medium Enterprises) in Banjarnegara Regency is not always followed by a significant increase in revenue. One of the causes is the difference in marketing strategies used by MSME actors, namely digital marketing campaig...
The article explores the methodological foundations of developing digital marketing strategies in conditions of uncertainty, with particular attention to the challenges faced by Ukrainian businesses during wartime and economic instability. The relevance of the study lies in the need to adapt strategic marketing approac...
Anisah, H. U. (Hastin) · Bait, J. F. (Jennifer) · Kesuma, T. M. (T.) · Nurhayati, A. (Ai) · y 5 más
modern marketing management. It covers the basic concepts and evolution of marketing management, consumer behavior and digital market trends, segmentation, targeting, and positioning in the modern era, consumer-based product development and innovation, pricing strategies in competitive and dynamic markets, integrated m...
ABSTRACTBUMDes Karya Muda Pandanajeng is a village business unit that focuses on the cultivation and marketing of freshwater fish. The purpose of establishing BUMDes is to increase village potential, increase village income, and make it easier for the community to be able to consume fresh water fish to meet the nutriti...
agriculture, forestry, and fisheriesagricultural and veterinary sciences
Ferry Bakti · Ari Amir · Burham Isnanto · Agus Dendi
This study evaluated the acceptance of HP Market Online Babel, a local e-commerce platform in Pangkalpinang, using a modified Value-based Adoption Model. The research focused on analyzing the influence of content marketing and influencer marketing on purchase intention, considering the mediating role of customer engage...
Abu Amar · Awaludin Affandi · Andi Sunandar · Monica Bramel Ari Azizah · y 2 más
Advances in digital technology have opened up vast opportunities for MSMEs to expand their marketing reach and improve their competitiveness. However, many MSMEs still do not optimally utilize the potential of digital technology. One of the MSME groups facing this challenge is the KEDUEMAS MSME in Kelapa Dua District,...
economics and businesssocial sciences8. Economic growth
SMEs face challenges in leveraging digital marketing to improve customer satisfaction and business performance, particularly in emerging economies like Pakistan. The swift progress of digital marketing has significantly reshaped how small and medium enterprises (SMEs) engage with their customers, offering cost-effectiv...
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