Buscador de Tesis y publicaciones académicas

Vam analysis of local e-commerce acceptance

Ferry Bakti · Ari Amir · Burham Isnanto · Agus Dendi

This study evaluated the acceptance of HP Market Online Babel, a local e-commerce platform in Pangkalpinang, using a modified Value-based Adoption Model. The research focused on analyzing the influence of content marketing and influencer marketing on purchase intention, considering the mediating role of customer engage...

Tourism digital marketing in Indonesia: Current issues, challenges and opportunities

Nenny Wahyuni · Budi Setiawan · Asep Parantika · Kadek Wiweka · y 1 más

Purpose of the study: Marketing strategies must evolve with shifts in customer trends, behavior, and technological advancements. Academically, marketing has long been a key area of interest for scholars. This study systematically analyzes research references on tourism marketing in Indonesia. Methodology: This analysis...

Islamic Ethical Guidance for Marketing and Digital Marketing: A Study based on 7 Ps Marketing Model

null Abi Huraira Rifas · null Mohamed Nazar Mohamed Nushthi

The concept of Marketing has grown rapidly in traditionally and technologically. 7P model in the marketing has been rounded up the whole business world effectively and efficiently. The business world is being transformed all the business and marketing activities into the digital marketing due to advanced technology tod...

Inovasi Pengembangan UMKM Citruk di Desa Ranca Iyuh Kabupaten Tangerang Melalui Digital Marketing

null Sudrajat · null Taufik Hidayat · null Fithri Wulandari · null Rifal Multinsyah · y 1 más

Penelitian ini berfokus pada inovasi pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) citruk di Desa Ranca Iyuh, Kabupaten Tangerang, melalui penerapan digital marketing. Desa Ranca Iyuh memiliki potensi ekonomi yang belum sepenuhnya tergali, khususnya dalam sektor UMKM, yang memproduksi citruk, makanan ringan berb...

PKM TRAINING AND BUSINESS DEVELOPMENT AND DIGITAL MARKETING AT MSMES MITRA RAZZ FOOD SUPPLIER DEPOK WEST JAVA

Syahrudi Syahrudi · Abdul Azim Wahbi · Sahrudin Sahrudin

General background: MSMEs play a critical role in driving economic growth but often face challenges in financial management and digital marketing, hindering their competitiveness. Specific background: Razz Food Supplier Partner MSMEs, like many small enterprises, struggle with low digital literacy, which impacts their...

A Comparative Study of Digital Marketing Strategies of HDFC Bank and ICICI Bank with Special Reference to Customer Engagement

null Prof. (Dr.) Muktak Vyas

The rapid growth of digital technologies has significantly transformed the banking sector in India, compelling financial institutions to redesign their marketing approaches to remain competitive and customer-centric. This study presents a comparative analysis of the digital marketing strategies adopted by HDFC Bank and...

Digital Marketing Strategies of Modern Islamic Boarding Schools

Badrut Tamam · Titi Kadi

e aim of this study is to identify the digital marketing strategies implemented by Al Azhar Balikpapan and Al Mazaya Paser and to assess their effectiveness in strengthening institutional visibility and trust. The research employed a qualitative descriptive method using a multisite design, supported by observation, in-...

Strategi Pemasaran Digital UMKM di Bali dalam Meningkatkan Penjualan di Era New Normal

Kory, G. A. (Gusti) · Sanica, I. G. (I)

The outbreak of the Covid-19 pandemic has resulted in a decrease in revenue for various aspects of the business including in the culinary industry. The outbreak of the Covid-19 pandemic has resulted in a decrease in revenue for various aspects of the business including in the culinary industry. The challenge of marketi...

Youth exposure to unhealthy digital food marketing in relation to race/ethnicity and income adequacy in Canada

Vergeer, Laura · Soto, Carolina · Bagnato, Mariangela · Pauzé, Elise · y 5 más

Abstract Background Youth of racial/ethnic minority groups and lower-income households are disproportionately exposed to unhealthy food marketing on television; however, there is limited evidence concerning digital marketing. This study examined differences in Canadian youth’s exposure to digital food marketing by race...

Content Marketing Pearls for Platforms

Wendy Lewis