Buscador de Tesis y publicaciones académicas

ENVIRONMENTAL MARKETING AND THE ROLE OF INNOVATION IN MARKETING MANAGEMENT

Ilya I. Knyazhevsky · Evgeniya R. Timoshkova

In an era when caring for the environment is becoming a top priority, businesses are increasingly looking for ways to integrate sustainability into all aspects of their operations, including marketing strategies. Innovative solutions in the management of marketing activities in the field of environmental marketing are...

The Impact of Digital Marketing on Consumer Buying Behavior

Livisha Vidhani

Digital marketing has greatly changed how consumers make purchasing decisions. This project looks at how social media, search engines, and email marketing influence buying behavior. It focuses on how online ads, brand presence, influencer marketing, and customer interaction affect the way consumers decide what to buy....

Digital Transformation Empowers Growth Marketing with Marketing Data Analysis Integration and Real-Time Display Strategy

Autoría no especificada

A Comparative Study of Traditional Marketing and Digital Marketing in Building Brand Loyalty

DR. ANIL NIVRUTTI PAWAR

Social Media Interactions Indicators—Likes, Comments, and Shares—On User Engagement and Content Reach among Marketing Students

Willy Gapasin · Cristina Paula Abanilla · Angel Izza Andaya · Cristy Bantillo · y 3 más

This study examined the relationship between social media interaction indicators, specifically likes, comments, and shares, and perceived digital marketing outcomes in terms of user engagement and content reach among Bachelor of Science in Business Administration (BSBA) Marketing Management students at the Eulogio “Ama...

THE INFLUENCE OF DIGITAL MARKETING ADOPTION ON MARKET DEVELOPMENT: MEDIATION OF CUSTOMER ENGAGEMENT AND SALES GROWTH AMONG SMES IN SOUTH AFRICA

Bonisa Sotondoshe, Miston Mapuranga and Mzwandile Mbenenge

Small and Medium Enterprises (SMEs) are crucial to economic development, yet many, particularly in underdeveloped regions such as South Africa's Eastern Cape, face significant growth challenges. The adoption of digital marketing presents a viable pathway for these businesses to enhance their competitiveness and market...

Social Marketing Theory: Marketing Strategy Circle with Social Media Marketing, Viral Marketing, Gimmick Marketing, and Influencer marketing.

Yoesoep Edhie Rachmad

Yoesoep Edhie Rachmad's book, "Social Marketing Theory: Marketing Strategy Circle with Social Media Marketing, Viral Marketing, Gimmick Marketing, and Influencer Marketing" in 2024, offers an in-depth exploration of modern marketing strategies that leverage the power of social media and digital platforms. This comprehe...

Digital Marketing 360: Menguasai SEM, SMM, Email, dan WhatsApp Marketing

Azhar, Andi · Nur Fatimah, Ghaefira

Pengaruh Digital Marketing terhadap Keputusan Pembelian Online

R.A Marlien · Prisma Miardi Putri

Shopee is an online marketplace application, shopee offers a variety of products such as electronics, mother and child needs, fashion, make up and skin care, even fresh vegetables are sold at shopee. This study aims to examine the effect of digital marketing, influencer marketing and online customer reviews on online p...

Viral Influence: How Gimmicks Shape Consumer Behavior

Rachmad, Yoesoep Edhie

Viral Influence: How Gimmicks Shape Consumer Behavior, exploration of the evolving digital marketing landscape, where the fusion of innovative strategies, viral content, and influencers is transforming consumer behavior. This book is designed to offer practical insights, grounded in theory, to help marketers, businesse...