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Marketing is increasingly expected to contribute not only to firm-level growth but also to inclusive, digital and sustainable development. This paper develops an integrative conceptual framework for sustainable digital marketing as a strategic capability that connects market insight, customer engagement, value proposit...
Este relatório reflete as atividades desenvolvidas ao longo do estágio curricular, realizado na agência Sistema 4, agência de comunicação, publicidade e marketing digital que se localiza na Praceta Joaquim Dias Ramada, Leiria. O estágio teve a duração de 8h00 diárias, de segunda-feira a sexta-feira, num total de 1040h....
Publicidademedia and communicationsSistema 4Marketing Digital
Eyeregba Equitozia May · Eboesomi Esther Bunmi · David Oyewumi Oyekunle · Williams Ogochukwu Ugbomeh · y 1 más
Adopting digital marketing approaches has emerged as a key factor in Small and medium-sized enterprises (SMEs) competitive advantage and business success. The Technology-Organization-Environment (TOE) framework is used in this study to evaluate the variables affecting SMEs' digital transformation. The degree and effica...
This thesis was conducted for Nirdev Kukhura Poultry Firm, a small family-owned poultry business in rural Nepal. The study focused on whether digital marketing can be implemented in a rural farm business where it had not been practiced before. The objective was to examine the market, customer behaviors, and the farm’s...
Marketing activities that utilize digital media or the internet are often referred to as digital marketing. One of the strategies of digital marketing is to utilize social media as a marketing medium, commonly referred to as social media marketing. One of the social media platforms used as a means of promotion and comm...
media and communicationsSocial Media Marketingsocial sciencesInstagram
This research aims to analyze the role of TikTok in guerilla marketing in the digital marketing era. The type of research used is descriptive qualitative. The primary data used in this research was obtained from observations of phenomena by researchers on the TikTok accounts @sovella.id and @moutfit_id. The research re...
The aim of this thesis is to analyse how effective influencer marketing is in order to improve brand development for the startup ClippingKlub, which focuses on providing professional photo editing and digital creative services. The study specifically investigates the influence of the influencer marketing on the brand a...
social mediasocial sciencesbrandingstrategic planning
This study dives into the domain of marketing multimedia and applications, with an accentuation on creative digital methods and their influence on audience engagement in the digital era. The exploration intends to examine the historical evolution, theoretical underpinnings, and pragmatic consequences of marketing multi...
The purpose of this study is to test and determine the effect of digi-tal marketing implementation, the use of marketing mix, and the product innovation on increasing sales volume through gaining competitive advantage. This study focuses on the population of MSME participants in the culinary industry that have been reg...
In the context of growing environmental, social, and governance challenges, enterprises are increasingly required to reconsider traditional approaches to marketing management and strategic decision-making. The intensification of global competition, stakeholder pressure, digital transformation, and the spread of sustain...
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