Buscador de Tesis y publicaciones académicas

The Platformisation of Divorce and Digital Marketing Strategies: An Investigative Study

Ajayeb Abu Daabes · Elham T. Hussein

The implementation of digital marketing communication strategy in cultural tourism: a case study in Yogyakarta

Clariza Orivia Ghaisani · Subhan Afifi

Cultural tourism is one category that attracts local and foreign tourists. Various previous studies have shown that digital marketing communication media plays an essential role in influencing tourist interest in visiting tourist destinations. This study aims to analyze the implementation of digital marketing communica...

РЕКЛАМНО-КОМУНІКАЦІЙНА ІНДУСТРІЯ УКРАЇНИ: ВПЛИВ ФАКТОРІВ МАКРОСЕРЕДОВИЩА

Autoría no especificada

The article examines changes in the structure of the advertising market and its synergy with Digital. It was established that the structure of the advertising market, as of 2023, consists of four directions: media advertising, marketing services, digital advertising and PR market. In turn, media advertising includes: T...

Utilization Behaviour of Digital Tools by Farmers for Marketing Their Produce during Covid-19 Lockdown Period

Pandi, P. Raja · Theodore, Ravi Kumar · Kumar, D. Suresh · Balasubramaniam, P · y 1 más

The present study was conducted to examine the role of digital tools in agricultural marketing during the Covid-19 lockdown period in Tamil Nadu. The study aimed to understand how farmers leveraged digital tools to overcome marketing difficulties in marketing their produce during the lockdown period. The research focus...

Research Dataset of AI Implementation on Somethinc Digital Marketing

Tiffany, Gloria

Research Dataset of AI Implementation on Somethinc Digital Marketing. The dataset contains demographics of responden, report of PLS Bootstrapping and PLS Algorithm in excel and image.

Impact of Influencer Marketing on Consumer Decision Making

Dr.S .Saikrishnan

Abstract The rapid expansion of social media platforms has transformed modern marketing strategies, giving rise to influencer marketing as an effective promotional tool. Influencer marketing involves collaboration between brands and social media personalities who promote products or services to their followers through...

THE EFFECT OF DIGITAL MARKETING, DEMOGRAPHY, AND HUMAN RESOURCES COMPETENCY ON THE MARKETING PERFORMANCE OF THE UPPKS GROUP OF BERGAS SUB-DISTRICT IN THE TIME OF COVID-19 RECOVERY

Tri Imaliya · Edwin Zusrony · Adi Suryo Ramadhan · Azzahro Uswatun Nisa

The purpose of this research is to determine the impact of digital marketing, demographic factors, and human resource competencies on the marketing performance of UPPKS Bergas sub-district, Semarang district, during the COVID-19 recovery period. Ex post facto quantitative methods are used in the research design. Five U...

Assessments of CFA Measurement Model of Digital Marketing Success with Business Performance: The Mediating role of Customer Loyalty: The Case of Commercial Banks of Ethiopia (CBE), Ethiopia

Gada Gizachew Wakjira

Customer loyalty of CBE is often seen as one of the decisive factors in determining the fate of organizations, in the age of digitalization, the organizations should think of advanced strategies to increase their competitiveness, and market share by employing loyalty of the potential of digital content, and enhancing t...

Adaptation of enterprise marketing activities to the conditions of relocation and remote work

Olena Havrylchenko · Yevhen Mazorenko

The article examines the specific features of adapting enterprises’ marketing activities to relocation and remote work conditions. It substantiates that relocation involves not only the physical transfer of production or managerial capacities, but also a comprehensive transformation of the marketing environment. The ma...

The Effect of Digital Marketing Strategy, Price, and Product Quality on Sales Performance: Evidence from Rendang Cipuik GG SMEs in Indonesia

null Jum’adil Dwi Zulstra

This research explores how digital marketing strategy, pricing, and product quality shape sales performance in Rendang Cipuik GG, a traditional small and medium-sized enterprise (SME) in Lima Puluh Kota Regency, Indonesia. Using a quantitative explanatory design, the study collected primary data from 100 consumers thro...