Buscador de Tesis y publicaciones académicas

Artículo 2023 Acceso abierto Revisado por pares

SOSIALISASI DIGITAL MARKETING PADA MASYARAKAT PEDULI LINGKUNGAN

Rini Setiati · Qurotu Aini Besila · Dewi Syavitri · Pri Agung Rakhmanto · y 2 más

Masyarakat peduli lingkungan (Mapeling) di Cigombong adalah masyarakat yang telah banyak melakukan segala upaya untuk mengolah limbah lingkungan mareka, agar lingkungan bersih dan sehat. Salah satu kegiatan yang telah disosialisasikan dan diterapkan adalah pengolahan kulit buah dan sayuran menjadi eco enzyme. Produk in...

media and communications social sciences

• Universitas Trisakti
• DOI: 10.25105/jamin.v5i2.17490

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Artículo 2025 Acceso abierto Revisado por pares

Digital Marketing Strategy at XYZ Bank

Andri Catur Trissetianto · null Ridwan

In the rapidly evolving digital era, banking institutions are required to adapt their marketing strategies to meet the changing behavior and expectations of consumers. This study aims to analyze the digital marketing strategies implemented by Bank XYZ and evaluate their impact on customer experience, engagement, and ov...

• Yayasan Dharma Indonesia Tercinta (Dinasti)
• DOI: 10.38035/dar.v2i4.1839

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Artículo 2026 Acceso abierto Revisado por pares

Strategi Komunikasi Pemasaran Digital pada Pelaku Usaha Gecko dalam Meningkatkan Loyalitas Konsumen

null Natalia Sari Pujiastuti · null Rafi Romadhoni · null Ahmad Dani · null Naila Intan Rahmabella · y 2 más

The rapid growth of digital technology has transformed marketing communication patterns across various business sectors, including the exotic reptile trade, particularly gecko businesses. Gecko entrepreneurs now leverage social media and instant messaging platforms specifically TikTok, Instagram, and WhatsApp as primar...

media and communications social sciences

• Fakultas Hukum, Universitas Katolik Widya Kar...
• DOI: 10.59581/harmoni-widyakarya.v4i2.6327

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Artículo 2026 Acceso abierto Revisado por pares 1 cita

Digital marketing and sustainability awareness in Saudi higher education: the roles of green student engagement and institutional support

Khaled Alshaketheep · Hind Al-Ahmed · Ahmad Shajrawi · Suhaib Bani Kinana

This paper explores the effect of digital marketing on sustainability awareness among Saudi higher education students, with green student engagement as a mediating and institutional support as a moderating variables. Based on the Stimulus Organism Response (S–O–R) model, Institutional Theory, and the Education for Sust...

economics and business social sciences

• Informa UK Limited
• English
• DOI: 10.1080/23311975.2026.2666462

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Artículo 2023 Acceso abierto Revisado por pares

O uso de estratégias de marketing digital na rede social Instagram das lojas Renner e Riachuelo

Dionéia Dalcin · Geane Danieli Wruck

Em virtude da pandemia do Covid-19, percebeu-se um crescimento do uso de estratégias de marketing nas plataformas digitais das organizações. Assim, objetivou-se analisar as estratégias de marketing digital adotadas pelas empresas do setor de comércio de vestuário, Lojas Renner e Riachuelo, na rede social Instagram. Uti...

economics and business social sciences

• Even3
• Portuguese
• DOI: 10.29327/237867.8.1-1

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Capítulo de libro 2025 Revisado por pares

Search Engine Optimization (SEO) and Content Marketing for Higher Education Institutions

S. Habeeb Mohamed Sathak Amina · Harini Varala

In an era where digital presence is crucial for institutional success, higher education institutions (HEIs) are increasingly turning to Search Engine Optimization (SEO) and content marketing to enhance visibility, attract prospective students, and engage key stakeholders. This book chapter explores the strategic integr...

social sciences education

• RADemics Research Institute
• DOI: 10.71443/9789349552685-10

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Artículo 2023 Revisado por pares

TRENDS OF DIGITAL SOCIAL MEDIA MARKETING AFFECTING STARTUPS IN INDIAN ECONOMY

Kritika Prakash · Mahendra Singhai

Digital Marketing and Social Media Marketing are the two elements which are separate diverse segments in the field of marketing. With the digital transformations and increase and in the use of the technology, the digital as well as the social media marketing segment has brought a massive revolution around the globe. Th...

industrial biotechnology 9. Industry and infrastructure 8. Economic growth engineering and technology

• The Bhopal School of Social Sciences
• DOI: 10.51767/joc1506

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Artículo 2021 Revisado por pares

Analyse and Design the Digital Marketing System of Junno Café

M N Lantang

The purpose of this study is to analyze and design digital marketing system that can be used to increase revenue of the Junno cafe. At this moment the cafe product marketing system is still operate manually or only selling the product based on existing business places, therefore the café is less profitable. In order to...

• Universitas Komputer Indonesia
• DOI: 10.34010/icobest.v2i.95

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Capítulo de libro 2024 Acceso abierto Revisado por pares 1 cita

Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo

Mariia Popova · Manuel José Serra da Fonseca · Jorge Esparteiro Garcia · José Gabriel Andrade

There is no doubt that tourism benefits Portugal’s economy. The area should be able to better target the market for its travel and tourist products and increase its performance with the use of a marketing strategy, especially in a field where global competition is always increasing. This digital marketing plan seeks to...

Digital Marketing Plan Cidades e comunidades sustentáveis 9. Industry and infrastructure 11. Sustainability

• Springer Nature Switzerland
• Portugal
• English
• DOI: 10.1007/978-3-031-45651-0_7

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Tesis de maestría 2024 Acceso abierto

Impacto das estratégias de marketing digital no setor imobiliário

Costa, Rafael Carvalho da

O mercado imobiliário é um dos setores com mais peso da economia, onde o uso do marketing digital regista uma tendência crescente. Este tipo de marketing tem vindo a afirmar-se cada vez mais prioritário e relevante face ao marketing offline. Esta investigação visa compreender se a realização e execução de estratégias d...

Venda de imóveis Property sales Digital marketing economics and business

• Portugal
• Portuguese

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