Buscador de Tesis y publicaciones académicas

Trends of Development of Integrated Marketing Communication in the Context of Digital Marketing

Bormane, Santa

Nowadays, in the context of digital marketing and social media development, with the advantages given by technologies and the vast possibilities of communication among consumers, businesses find the implementation of integrated marketing communication influenced by the Internet as a marketing communication environment...

The effects of digital marketing tools on intermediaries` satisfaction in Turkish marine insurance market

Kirazli, Tahir

Marketing has always been one of the most important functions of businesses. In today's world, it is inevitable that marketing has a strong connection with digital as the lives of people are getting digital day by day. Hence, marketing in digital, digital marketing in other words, is a new and rising concept of marketi...

Pengaruh Digital Marketing melalui TikTok terhadap Pemasaran Produk UMKM di Cicarimanah

Ghina Husnulmar’ati · Esa Firmansyah · Muhammad Agreindra Helmiawan

Purpose: The purpose of this study is to understand how using TikTok as a digital marketing platform can help Micro, Small, and Medium Enterprises (MSMEs) in Cicarimanah Village, Situraja District, Sumedang Regency to improve their product marketing. The study aims to see whether TikTok can increase brand awareness, cu...

Hyper-relevance in Digital Marketing

Aron Darmody · Alexander Dorohoi · Detlev Zwick

Digital Marketing für Bäckerbetriebe

Thomas Angerer · Johannes Eigner

O marketing digital em unidades de saúde

Costa, Rita Macedo De Mesquita Freitas da

O presente documento consiste num relatório decorrente da realização de estágio curricular, na área da comunicação e marketing, mais especificamente na área de marketing digital. O marketing digital foi a área desenvolvida durante o estágio dada a sua elevada importância nos dias de hoje para uma empresa que está no me...

Social Media Branding Pada Produk UMKM Bumay Kacbaw Jaya Sebagai Upaya Sosialisasi Pemasaran Digital Bagi Pelaku Usaha Mikro Kecil Dan Menengah (UMKM)

null Ani Setiowati

Micro, Small and Medium Enterprises (MSMEs) play a crucial role in developing and advancing the national economy. One step that can be taken to improve MSME marketing is through implementing a digital marketing strategy. UMKM Bumay Kacbaw Jaya, which is located on Jl. Kalikepiting Jaya IX No.8, Surabaya, East Java, is...

Artificial intelligence in the context of digital marketing communication

Bormane, Santa · Blaus, Egita

The development of digital transformation both in the European Union and in Latvia is affected by a variety of regulations, laws, guidelines and programmes, the objectives of which determine the use of contemporary digital technologies (including artificial intelligence) and the development of digital skills for enhanc...

IMPLEMENTASI DIGITAL MARKETING PADA BUMDES MEKAR SEJAHTERA DENGAN CRITICAL SUCCESS FAKTOR DAN VALUE CHAIN

Reza, Reza kurnia lesmana · Suendri

The implementation of Digital Marketing in Village-Owned Enterprises (BUMDes) Mekar Sejahtera aims to improve marketing performance and business competitiveness through the implementation of Critical Success Factors (CSF) and Value Chain. The study identifies and analyzes the key elements that influence the successful...

Influence of Digital Marketing on Hospital and Patient Loyalty in Makassar Hospital

Nurfardiansyah Burhanuddin · Darmawansyah Darmawansyah · Syahrir A Pasinringi · Ridwan Amiruddin · y 1 más

Background: Competition in the industry is becoming more strict, demanding, and sick. In order to adopt effective marketing strategies, patients’ loyalty needs to be maintained. Digital marketing is becoming one of the main solutions in improving the patients’ experience as the direct contributors to patient loyalty. O...