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Ivana Baltezarević · Stefan Milojević · Radoslav Baltezarević · Stefan Krsmanović
This study examines the role of artificial intelligence (AI)-enabled digital marketing in personalizing the user experience and its impact on user engagement and loyalty in the esports industry. The rapid growth of this market has been driven by accelerated technological advancements and the increasing availability of...
Social media can be used as one of the digital marketing media that is quite effective in business activities in all lines, including small home businesses during the Covid-19 pandemic and the PSBB policy that changes new lives (new normal). It is important to note that each social media has its own characteristics. Fo...
media and communicationssocial sciences3. Good health
Abstract In response to increasing advertising clutter in digital environments, retro-marketing offers brands a means of reconnecting with consumers through nostalgia, familiarity, and cultural memory. This study explores how retro-marketing practices shape attitudes toward brands in the Moroccan agro-food sector in th...
media and communicationssocial sciencesAfrican Scientific Journal
May Shinta Retnowati · Moch. Azis Qoharuddin · M. Asror Yusuf · Anis Humaidi
Pesantren today not only serve as institutions for Islamic education, but also play a role in the aspects of community life. Santripreneur has become one of the roles of santri in the economic independence of pesantren, with digital marketing being one of the distinguishing features of the typical muamalah of santri wi...
The rapid transformation of marketing communication has substantially influenced consumer decision-making in the Fast-Moving Consumer Goods (FMCG) sector. Although traditional channels—such as television, radio, print media, and local retail promotions—remain highly impactful in rural markets, the widespread adoption o...
Bokoharjo village is located at a strategic tourist destination including Boko Temple, Banyunibo Temple, Barong Temple, Ijo Temple, Breksi Hills, and Obelix Hills which requires to be developed. The development of Bokoharjo Village as a tourist village can be realized through digital marketing communication to introduc...
Social sciences (General)H1-99Social sciences and state - Asia (Asian studies only)economics and business
Penelitian ini bertujuan untuk mengetahui pengaruh Digital Marketing dan service quality terhadap keputusan pembelian indihome pada PT Telkom Jakarta barat. Jenis penelitian ini adalah kuantitatif sebanyak 100 responden. Penelitian ini menggunakan metode analisis kuantitatif, yaitu menggunakan analisis data secara mend...
economics and businesssocial sciencesDigital Marketing, Service Quality, Keputusan Pembelian
Igor Icandi · Sri Narti · Martha Heriniazwi Dianthi
The rapid development of digital technology has significantly changed consumer behavior in shopping activities, especially in the retail industry. Companies are required to adapt by implementing digital marketing strategies to maintain competitiveness and improve service quality. This study aims to analyze the digital...
Purpose - The study aims to examine the impact of digital marketing on customer satisfaction and loyalty in dental tourism, focusing on Serbia. Key digital marketing elements analyzed include website quality, social media presence, online reviews, price transparency, and the promotion of additional services, alongside...
dental tourismcustomer satisfactioneconomics and businesssocial sciences
The ubiquitous nature of food marketing on digital media likely has a profound effect on children's food preferences and intake. Monitoring children's exposure to digital marketing is necessary to raise awareness of the issue, inform policy development, and evaluate policy implementation and effect.This study aimed to...
health sciencesmedical and health sciencesmonitoringdigital
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