Buscador de Tesis y publicaciones académicas

Mengoptimalkan Peran Bank Sampah melalui Pelatihan Digital Marketing

Cepi Yazirin · Margianto Margianto · Oktriza Melfazen

Digital marketing memiliki peran strategis dalam mengoptimalkan kinerja dan dampak sosial kelompok bank sampah. Dengan memanfaatkan teknologi digital, bank sampah dapat memperluas jangkauan edukasi lingkungan, meningkatkan kesadaran masyarakat, serta memperbaiki efisiensi operasional. Digital marketing dapat membantu b...

Penerapan Digital Marketing Untuk Usaha Mikro Kecil Menengah (UMKM) Pada Sari Fashion

null Silvyani

Pada era digitalisasi ini dapat memudahkan segala kegiatan, terutama dalam transaski jual dan beli. Masa pasca pandemi membuat masyarakat sudah mulai terbiasa sedikit demi sedikit dengan digitalisasi. Kemudahan masyarakat untuk membuka usaha juga sangat mudah. Perkembangan jumlah Usaha Mikro Kecil dan Mengengah (UMKM)...

Análisis de estrategias de marketing digital para destinos turísticos chinos

Sun, Feifan

[ES] Como país más poblado del mundo, China tiene una gran cantidad de turistas internos potenciales, entre los cuales los jóvenes son la fuerza líder en el mercado turístico. Hoy en día, con el desarrollo de la tecnología, el marketing digital se utiliza cada vez más en la industria turística y su influencia aumenta d...

Impact of digital marketing in tourism industry: A data driven marketing analytics approach.

Maksud Obitovich Kurolov · Sanjar Sobirjonov · Akbar Jumayev

Marketing in the Digital Age

K. N. Anantha Subramanya Iyer · Narendra Babu Shivanagere Nagojappa · Malini Kanjanapathy · S. Hemanth Kumar

This chapter explores the intersection of marketing and sustainability in the digital era. Given the rising importance of issues and the increasing emphasis on social responsibility, companies are actively exploring ways to incorporate sustainability into their marketing strategies. This chapter offers an overview of t...

Setting the future of digital and social media marketing research: Perspectives and research propositions

Dwivedi, Yogesh K. · Ismagilova, Elvira · Hughes, D. Laurie · Carlson, Jamie · y 15 más

<p>The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from...

Utilization of Instagram in Increasing Marketing Productivity of Bitata Food MSMEs

Hamdani M. Syam · Maini Sartika · null Ghaitsa Al-Zahira Zulvita

This study analyzed the proper digital marketing communication via Instagram in increasing marketing productivity, the aim to explain the marketing communication strategy on Instagram using the Yin case study method on Bitata Food MSMEs for 90 days (September-November 2023 period) by applying The Circular Model of Some...

Impact Of Marketing Events On Customer Satisfaction Mediated By Digital Marketing And Moderate Green Marketing On MSMEs In Banyumas District

null Antonius Ary Setyawan · null Bobby Wiryawan Saputra

With the help of digital marketing and green marketing, the purpose of this study is to investigate the influence that marketing events have on customer satisfaction in micro, small, and medium-sized enterprises (MSMEs) located in the Banyumas Regency. The method of sampling is known as simple random sampling. This is...

From Owning to Connecting: Understanding and Leveraging the Effect of Internet Meme Marketing

Lu Wang · Xueni (Shirley) Li · Qiyuan Wang · Lei Su

Internet meme marketing is a digital marketing practice in which marketers leverage internet memes to promote their brand or product. Despite its growing adoption in brand communications, academic understanding of meme marketing remains in its infancy. This research theoretically develops and empirically tests how, why...

Replicating the atmosphere of a gift shop into the digital space : what makes good TikTok marketing good?

Käyhkö, Isabel

This thesis was commissioned by a gift & design shop in Amsterdam called By Popular Demand. By Popular Demand wanted to have a TikTok account of their own, accompanied with successful content to gain visibility in younger customer groups. The objective was to create successful marketing content for the business while f...