Buscador de Tesis y publicaciones académicas

Digital Marketing and Consumer Behavioral Psychology: The Transformation of Brand Marketing Mode

Ang Li

The advent of the digital age has brought new challenges to the traditional marketing model, and the changes in consumer behavior and psychology have also prompted profound changes in the brand marketing model. Although the research on digital marketing and consumer psychology has received extensive attention, the rese...

Linking the potentials of customer behavior focused digital marketing technologies and entrepreneurship growth: Developing an analytical hierarchy process framework of business growth supported by digital marketing technologies

Nafosat Sharopova

Peran Digital Marketing Terhadap Keputusan Pembelian Konsumen di Bisnis Ritel

Nova Rosa Indrawati · Aghisyana Dwi Inayah F · Rista Maria Hartono P · Muhammad Rizki Fadli · y 1 más

The development of digital technology has driven significant changes in marketing strategies in the retail sector. Digital marketing makes it easier for companies to deliver product information quickly, interactively, and relevantly to consumers through various digital platforms such as social media, marketplaces, and...

Digital Entrepreneurship and Digital Marketing Relationship Algorithm

Zurab Jorbenadze

In today's economy, the relationship between digital entrepreneurship and digital marketing is equally important for both parties. Entrepreneurship as an activity and marketing as an activity fit into the general and special categories of dependence and form an adequate reality. Digital entrepreneurship is the backbone...

Pembuatan Otomatisasi Digital Marketing Instagram Yumaree Coffee

Gina Nurlatipah Perawati

Digital marketing automation is a service to manage, run, and automate marketing activities to help people work more effectively and efficiently. However, the digital marketing situation at Yumaree Coffee has not gone well, especially on Instagram. This is due to the absence of an automated marketing digitalization sys...

The Influence of Digital Finance on the Marketing Management of Commercial Banks under the Support of Mobile Social Network

Huang, Can · Yao, Jun · Wang, Wencun · Zhao, Di

The business model, application technology, and service scene of digital financial marketing business management of commercial banks should be transformed into digital form, and a digital and mobile digital financial marketing product service model should be formed to improve the marketing management effect. This shoul...

The Impact of Digital Marketing on Customers and Business Management in Commercial Enterprises and Profitability: Applied to Zain Telecommunications Company in the Kingdom of Saudi Arabia

Gharib Al-Dosari · Al-Faisal Hassan · Fayez Jarad

This study aimed to evaluate the impact of digital marketing on customers and business management in Zain Telecommunications Company in the Kingdom of Saudi Arabia. The study sought to achieve several objectives, most notably: determining the effect of digital marketing on customer engagement and loyalty, evaluating th...

Impact of Digital Marketing on Purchasing Decision : A Case Study of Kabul Province

Khalid Junbish · Shafiq Habibi · Shahidullah Safi

Digital marketing has become an essential strategy for businesses looking to influence customer behavior, improve communication, and boost sales. This study looks at how digital marketing affects customer purchasing decisions in electronic stores in Kabul province, Afghanistan. The study focuses on six key digital mark...

A STUDY ON EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES

Ms. V. Pooja

This study investigates the effectiveness of digital marketing strategies with a focus on engaging audiences. Utilizing a descriptive research design, we explore various digital marketing approaches and their impact. Our sampling method employs Probability sampling, with a sample size of 274 participants. Through compr...

THE ROLE OF DIGITAL MARKETING STRATEGIES IN ENHANCING PRODUCTIVITY AND FINANCIAL INCLUSION IN EMERGING BANKING SECTORS: EVIDENCE FROM NIGERIA

Abdulrasaq MUSTAPHA

This study investigates the impact of digital marketing strategies on the productivity of United Bank for Africa (UBA), focusing on social media marketing, content marketing, email marketing, and search engine optimization (SEO). Using a cross-sectional survey design and quantitative analysis, the research explores the...