Buscador de Tesis y publicaciones académicas

Social-Media-Marketing – Ein echter Alleskönner

Stefanie Eckart

Penerapan Digital Marketing Pada UMKM Galeri Kue Masariku Di Ngawi

Adillia Diah Ayu Saputri · Surya Jatmika

Penelitian ini bertujuan untuk mendeskripsikan penerapan digital marketing dan untuk mengetahui kendala-kendala penerapan digital marketing pada UMKM Galeri Kue Masariku di Kabupaten Ngawi. Penelitian ini merupakan penelitian studi kasus dengan pendekatan kualitatif. Pengumpulan data dalam penelitian ini menggunakan me...

EVALUATION OF DIGITAL MARKETING PERFORMANCE IN ELECTRONIC GOODS INDUSTRY: AN EMPIRICAL STUDY

Rangaswamy, Saravanan · Sivasubramaniam, Logeshkumar · Sundaram, Vijayanand · Pitchaimuthu, Murali

The last two decades have witnessed a skyrocketing growth in digital marketing that made customers interested in purchasing products particularly electronic goods. However, it is not known whether those customers attained satisfaction through this purchase. To confirm the fact, this research has attempted to analyze th...

Peran Influencer Marketing pada Tranformasi Perilaku Digital Generasi Z di Indonesia

null Johana Tania Arviana · null Anita Oktavia · null Catharina Aprilia Hellyani · null Anna Triwijayati

The rapid growth of digital technology and social media has reshaped communication practices, consumer behavior, and marketing approaches, particularly among Generation Z, who are widely recognized as digital natives. For this generation, social media serves as a major channel for obtaining information and exploring pr...

SALES EFFECT OF DIGITAL MARKETING IN SMALL AND MEDIUM-SIZED ACCOMMODATION ENTERPRISES IN CORE CAPPADOCIA

Yakup Erdoğan · Ebru Güneren Özdemir

The subject of the study is the effects on sales of the use of digital marketing tools by tourism SMEs in the Core Cappadocia region. The data obtained for the purpose of determining the uses and impacts were obtained as a result of the questionnaire applied to the owners or managers in 48 accommodation enterprises, wh...

The Reconfiguration of Marketing Organization in the Age of Digital Transformation: A Paradox Perspective

Berger-Remy, Fabienne · Laporte, Marie-Eve · Aimé, Isabelle

For most companies, digital transformation is at the top of the agenda. This article digs into the tensions faced by the marketing organization, which, along with other departments dealing with business intelligence, is particularly affected by the ongoing digital transformation. The goal of this research, which builds...

The role of digital marketing in supporting small food entrepreneurs in Finland

Ahmad, Javed

The purpose of this thesis was to examine the role of digital marketing as an effective measure of enhancing the performance of small businesses within the Finnish context, specifically, Kotipizza Espoo Suurpelto. This thesis sought to uncover the role that digital marketing plays in ensuring the increased visibility o...

A study on the Optimization of digital media strategies for achieving better results in business through online marketing in India

Anisha Deshwal · Parul Sharma · Satendra Chaudhary

Optimising digital media strategies involves enhancing the planning, execution, and analysis of your efforts to achieve better engagement, reach, and ROI. Identifying your needs related to brand awareness, lead generation, sales, and customer retention is essential. Using SMART criteria (Specific, Measurable, Achievabl...

PENGARUH DIGITAL MARKETING, CUSTOMER RELATIONSHIP MANAGEMENT, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN KENTUCKY FRIED CHICKEN (KFC) KOTA PROBOLINGGO

Trivosa Aprilia Novadiani Haidiputri · Khusnik Hudzafidah · Vonny Wahyu Cornellya

Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh Digital marketing, Customer Relationship Management, dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Kentucky Fried Chicken (KFC) Kota Probolinggo baik secara parsial dan simultan, serta untuk mengetahui pengaruh paling dominan dari Digital marketing,...

Pelatihan Teknik Closing dengan Digital Marketing Bagi Pelaku UMKM

Condro Pargianto · Yunila Putri Dwi Ariyanti · Nindita Erwanti · Lingga Kurnia Ramadhani · y 1 más

The development of the digital world has a big impact on business people including small businesses at the Micro, Small and Medium Enterprises (MSMEs) level, this makes the ways and methods of doing business for MSMEs change, be it from offers, sales, promotions, services to the closing stage of sales (closing). For th...