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98.214 resultados para «marketing digital»

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Artículo 2023 Revisado por pares

KEGIATAN PENDAMPINGAN DAN PELATIHAN DIGITAL MARKETING PADA SMK TELKOM MEDAN 1

Rah Utami Nugrahani · Heppy Millanyani · Refi Rifaldi W.G.

Kegiatan Penerimaan Peserta Didik Barua tau bisa disingkat menjadi PPDB menghadapi tantangan tersendiri bagi SMK Telkom Medan 1, hal ini karena selama 2 tahun sejak awal tahun 2020 dihadapkan pada kondisi pembatasan mobilitas yang dikenal dengan nama PSBB atau PPKM. Aktifitas PPDB yang senantiasa dilakukan secara onsit...

social sciences education
  • Telkom University
  • DOI: 10.25124/cosecant.v2i2.18649
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Artículo 2024 Acceso abierto Revisado por pares

Analysis of Coffee Shop Digital Marketing Strategy through Social Media to Increase Product Sales

Gusti Noorlitaria Achmad · Elizabeth Elizabeth · Mochamad Ridwan · Karin Cetta Putri Noorfitri · y 1 más

This research aims to analyze coffee shop digital marketing strategy through social media to increase product sales. The approach in this investigate may be a quantitative approach. The population in the study was 30 Coffee Shops in Medan City. Samples were taken randomly from as many as 30 Coffee Shops in Medan City....

  • Lembaga Peduli Pengembangan Pendidikan Indone...
  • DOI: 10.52121/ijessm.v4i2.377
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Artículo 2025 Acceso abierto Revisado por pares 1 cita

The Impact of Digital Marketing Adoption on Sustainable Growth Mediated by Firm Performance: An Empirical Study of SMEs

Indra Ava Dianta · Herty Ramayanti Sinaga · Jentoro Wicaksono · Edwin Zusrony

MSMEs embrace the strategy of sustainable growth through firm performance by adopting digital marketing after the Covid-19 pandemic. The purpose of this study is to explain the direct effect of the adoption of digital marketing on the sustainable growth mediated by firm performance of MSMEs. The population in this stud...

economics and business social sciences
  • SAFE Network
  • DOI: 10.37034/infeb.v7i4.1287
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Artículo 2025 Acceso abierto Revisado por pares 1 cita

The Influence of Digital Marketing and Brand Image on Local Product Purchase Decisions Among Gen Z

Muhammad Qadafi Zulkarnain

This study aims to analyze the influence of digital marketing and brand image on the purchase decisions of local products among Generation Z. A quantitative approach was employed using an online survey, targeting Generation Z consumers who have previously purchased local products. The sample was selected purposively, a...

economics and business social sciences
  • Institut Teknologi dan Bisnis Widya Gama Luma...
  • DOI: 10.30741/adv.v9i2.1803
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Artículo 2026 Acceso abierto Revisado por pares

THE INFLUENCE OF DIGITAL MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION

null Ammar Fuad · null Aida Fitri

This study aims to examine and analyze the influence of digital marketing and electronic word of mouth (e-WOM) on purchase intention. This research employs a quantitative approach. The total sample in this study was 100 respondents. The sample was determined using the Slovin formula and selected using an accidental sam...

media and communications social sciences
  • Gabungan Riset Edukasi dan Eksplorasi Teori
  • DOI: 10.65788/greatjournal.v3i2.112
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Artículo 2024 Acceso abierto Revisado por pares

Pemberdayaan Masyarakat Desa Tegal Bogor melalui Pemanfaatan Digital Marketing untuk Mencari Peluang Bisnis

Syahreen Nurmutia · Franka Hendra · Gilang Ardi P

The Community Service Program titled "Strategy for Identifying Business Opportunities through the Utilization of Digital Marketing in Tegal Village, Bogor" was initiated due to the urgent need for MSMEs to adapt to digital technological advancements to enhance their business competitiveness. The goal of this activity w...

4. Education
  • Sekolah Menengah Kejuruan (SMK) Pustek
  • DOI: 10.37481/pkmb.v4i2.1019
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Artículo 2025 Acceso abierto Revisado por pares

Influence of Digital Marketing, Halal Labels and Product Innovation on Purchase Decisions (Study on Gen-Z Pizza Hut Consumers)

Achmad Fathoni · Muhammad Yani

This study aims to determine the influence of Digital Marketing, Halal Labels and Product Innovation on purchasing decisions of Pizza Hut consumers. Samples were taken with a total of 100 people obtained from the total population of Pizza Hut consumers. The study used a quantitative method by analyzing data obtained fr...

Digital Marketing Pizza Hut Halal Labels Product Innovation
  • Universitas Muhammadiyah Sidoarjo
  • DOI: 10.21070/ups.7972
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Other 2022

Digital Marketing and Sustainable Tourism for Tourist Villages in Bangli Regency

Wibawa, I. P. (I) · Astawa, I. P. (I) · Sukmawati, N. M. (Ni) · Arjana, I. W. (I) · y 1 más

Purpose: This research is to analyze the application of digital marketing to support sustainable tourism in each tourist village in Bangli Regency, Bali, Indonesia. Research methods: The data collection method used in this study is a phenomenological approach. From the phenomena that happens, the researchers understood...

digital marketing model Indonesia economics and business social sciences
  • Catuspata Press
  • Indonesia
  • English
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Artículo 2023 Revisado por pares

Peran Shopee Affiliate Sebagai Media Komunikasi Pemasaran Digital di Era Generasi

null Muchamad Loby Lukman · null Sri Andayani

In the current era, internet has become part of people's lives, especially generation Z. The development of internet technology also has an impact on the economic cycle, especially the product marketing process, which is now often called digital marketing. Progress of digital marketing in Indonesia is proven by existen...

media and communications social sciences
  • Universitas Maritim AMNI Semarang
  • DOI: 10.58192/profit.v3i1.1693
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Artículo 2023 Acceso abierto Revisado por pares

Digital Service Marketing and Sales Performance of Selected Small Enterprises in Uyo

Ekemini Iniobong Nseyo · Kingsley Effiong Essiet · Mmenyene-Abasi Sunday Effiong

The study examined the relationship between digital service marketing and sales performance of selected small enterprises in Uyo. The researchers adopted a survey research design in which primary data were obtained through questionnaire administration. The population of the study consisted of 200 small enterprises in U...

economics and business social sciences 8. Economic growth 1. No poverty
  • European Centre for Research Training and Dev...
  • DOI: 10.37745/bjmas.2022.0340
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